I've said before that most people are really herding for content. What their content means they're going low on articles, blog post, information products, videos, or even autoresponder follow-ups.

Autoresponder follow-ups are great for so many reasons but most of all, because people can stay in contact with you on autopilot because your autoresponder sends out these tiny timed messages and it gives people time to make a buying decision because they don't get all of the messages all at once.

The easiest way for me to generate any kind of content is with a webinar or a live video training session. Let's put the two together and use the ease of use of webinars and fill up an autoresponder.

The way you're going to do this is you're going to cut off your webinar into multiple pieces. You're going to edit the video into 5 to 10 different pieces. Notice how I'm not really saying part 1 or part 2 because I've seen so many marketers mess up the naming of their training and call them things like, "List Building Course Part 25."

The problem with that is that it makes people think that they have to watch parts 1 through 24 and what if they miss the part 9? Does that mean they're not going to understand part 25? Instead of naming things like "List Building Course Part 25," name each section the thing it talks about. For example, you might have a list building course and one of the lessons is talking about autoresponder personalization. That way, your viewers are watching the 5- to 10-minute video about name personalization in an autoresponder and is not part 25 of 62.

Now that you know that each section should have a real name, how do you decide and how are you going to cut up your webinar? If your webinar is PowerPoint based or if you at least show a slide between each section, then that is what the video is about. For example, you might start off talking about list building and show people how to get an autoresponder account. You would show a PowerPoint slide; it said nothing else but how to get an autoresponder account. Then you would switch to the live demonstration showing this. When you set up that account, you might switch back to PowerPoint and say, "Here's how to create a sublist," and then switch back to that. This would have very easily 3:16 out the parts of your video and now you have a complete autoresponder sequence.

One thing to keep in mind with autoresponder sequences is first of all, keep each message short. All you have to do is write a simple message that shows them where to go to find today's video clip. I would recommend you send one e-mail per day for this course. But that doesn't necessarily mean you're sharing one video per day. If you had one video that in particular is very long or complicated, give people a day off. Let's say that video no. 7 was slightly longer and slightly more involved than the other videos. Maybe then on day 8, you could say, "Did you watch yesterday's video," and have a link so they can watch it one last time and kind of take a break before the next batches of videos coming. This means that if you have 10 videos or 10 days worth of content, by adding the reminder e-mails to remind people about the old videos or to watch yesterday's video, you can easily stretch out a 10-day autoresponder sequence into 15 or even 20 days.

And that's how you're going to use webinars to fill up your autoresponder. Cut it up into logical pieces and don't name them part 1, 2 and 3; name them what thing you are teaching them. And finally, don't forget to add in simple reminders if you just taught them something very complicated.

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After you have completed a live online training session or a one-hour webinar, hopefully, you took a video recording of that training session. Now, other than putting it for free online or putting it inside a paid members' area, what are you going to do with that recording? I have a few ideas for you including guest blogging, a product bonus, and a price increase strategy.

First of all, what is guest blogging? Guest blogging is where you write a blog post for someone else's blog. Most people are herding for content so you being a columnist on someone else's site is a welcome addition. Let's say you recorded a webinar; now you could offer that webinar recording on someone else's blog. This is even more valuable than a regular blog post which someone can read in a few minutes because this is a video of you talking, of you explaining something and it lasts at least an hour—making this worth at least 10 blog posts. If you have a webinar recording, even if you're using that recording for something else, consider contacting some other blog writer and offering the recording as a guest blog post.

One very easy thing that many people overlook when they have a webinar recording is that you can place it as a bonus to one of your products. If you had a course about how to set up AdSense sites and you ran a webinar showing how to set up a WordPress authority site very quickly, that would make a perfect add-on bonus for that AdSense products. Somebody could learn to that AdSense then learn about how to set up WordPress site; combine the two and quickly set up a made-for AdSense site.

Think twice about giving that webinar recording away and think about using it as a product bonus. You don't even have to give away the bonus right away. Your bonuses do not have to be bundled with the product; you can place it as a separate download link and add a delayed follow-up message in your autoresponder sequence instead somebody buys, for example, the course about AdSense; then two weeks later, gets the bonus webinar about setting up WordPress sites as a loyalty bonus and a thank you for staying with the program.

And finally, you can use your webinar recordings to continually add to your product and also increase the price. Consider this: You could write a report and sell it for $17; then run a webinar teaching some of the various similar things in the report; take the recording and now, it is a 27-dollar home study course meaning it contains the report and the webinar recording.

Let's see a few months later you decide to run a second webinar. Once that's over where you can take the recording and now for $47, they get a report and the two webinars. This way you can price low initially; test the market and as you run more webinars, you increase the price.

Those are some excellent, unique uses for webinar recordings that you might not have thought of before—guest blogging, a product bonus and a price increase marketing strategy.

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You have recorded a live online webinar and you now have a recording. What can you do with it?

Ignoring the possibility of embedding a video on a webpage, you can add your webinar recordings onto your very own blog. This could be a free blog or even better, a protected membership site where only members of your community can see your webinar replays. Luckily, adding video to your blog is very easy.

I use Camtasia to edit and produce my webinar recordings and there is a check blog I can check to generate the HTML or webpage code to embed the video player. Camtasia gives you a special code at the bottom designed for copy and paste. And this means you can directly copy this code and paste it into your latest blog post and instantly, you have your video embedded on your blog.

But there are few issues here. First of all, it's very easy for this to suck up all your bandwidth. Let's say you had 5 videos. Each was 10 Mb in size. You added these as five individual blog posts on your blog. What's going to happen is that even if somebody doesn't play any of the videos, they will all buffer or preload the video contents just in case you want to play them. Because the blogs are going to show all these videos on the front page, this is going to load all five 10 Mb videos at one. Anytime somebody goes to your blog, it's going to use 50 Mb of bandwidth; and eventually, use all of your monthly allowance.

What do you do instead? Use a special feature of WordPress blogs called the "More tag." You might notice that on some blogs, the blog post shows a quick blurb and then has a link that says, "Read more." You have to click on "Read more" to read the rest of the entry. What you do on your blog is you explain what the videos about and add your "More tags" that people have to click into the post itself to watch the video. Then you make the video autoplay so what people end up seeing is the description of the video; they click on "Read more," when they click on that, they load the individual single blog post and the video begins playing. This ensures that people only load videos that they want to see. In that way, they don’t suck up 50 Mb of bandwidth every single time they come to your blog.

And that's how you add a video recording onto your blog: Copy and paste the Camtasia HTML code into your blog post; use the "More tag" so it doesn't preload the video every time somebody visits your blog; and use the autoplay option when you create the video so that when somebody clicks into your post, it begins playing the video automatically.

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If you're the kind of person who generates content and by content I mean the video or audio or written materials, you're now actually going to think of how can you repurpose the content you create; that way you do the work once, but it can be used in many different ways.

Along that same line of thought, can you take the webinar recordings you take and turn them into articles? This is a difficult question because on a webinar you might be talking for one hour or longer. You might have a lot of introductory text that does not really apply to an article. You might be answering individual questions that don't make a lot of sense when transcribed or used as an article. What do you do instead?

What I would do instead is dictate new articles. I would think about what points I hit on during the webinar; what questions I answered and use each of these points and each of these questions as individual articles. I would write them from scratch or dictate them and I get them transcribed.

If you have some kind of a community which means you're running a live class with a lot of devoted students, see if your students can post their notes in the members' area. What I do is I have a blog where I post the webinar recordings and I tell people, "If you took notes during the webinar, leave them as comments here so that everyone can use them." Then what you do is you take that outline and use it to create new articles. You after all are the best person, the most qualified to write these new articles because these notes are based on things you talked about.

I have tried giving videos to outsourcers to have them create articles but many of them don't get the point. There's nothing wrong with that. They simply you have don't have the same area of expertise as me; they're not trained with the same niche so they don't understand the point I was trying to make and the articles don't sound like me. On the other hand, if I dictate articles and they are transcribed, the articles are written in my exact voice.

And finally, if you're thinking about getting the entire hour or two of the webinar transcribed and then edit it into individual articles, it's a waste of money for the reasons I stated above. When you transcribe an entire webinar, you're also transcribing all of the chitchat, the introductory information and the question-and-answer session when it would be easier and faster and better for you to look at what points you touched on and create new articles from scratch.

You shouldn't spin your webinar recordings directly into articles but you should spin the ideas in the articles. Dictate or use the student notes as your outline; don't trust outsourcers to write their own articles and don't transcribe the entire webinar. Take the ideas you had; make them into your own brand new articles.

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For some reason when people create a video, their first reaction is to give it away for free on YouTube simply because that site has so much traffic that you can get a decent number of clicks back to any given URL.

Should you be posting your webinar or live training recordings onto YouTube and what should you watch out for?

You can post 10-minute long clips to YouTube. You do have to limit of only having videos that are 10 minutes or less and actually, studies have shown that the most popular videos are only 3 to 4 minutes long. For that reason, your webinars are not that created to fit for putting onto YouTube because if you take a 3- to 4-minute clip of a webinar, people aren't going to really see what you're talking about.

Webinars and YouTube videos really don't go that well together. Webinars are hour long training sessions and just taking for example a clip of your favorite TV show and putting it on YouTube isn't going to make a whole lot of sense without watching the whole TV show; same idea with a movie or other long video clip.

But if you have a 3- to 4-minute clip that will stand out on its own and that does happen every now and then, be very careful about sharing PowerPoints. Let's say I run a webinar on how to write articles extremely quickly and I have one part of the webinar where I explain the step by step in a PowerPoint format and another portion where I show myself writing the article. If it only took me 4 minutes to write the article and that clips stood on its own, that would be a clip that would be good for YouTube.

On the other hand, the PowerPoint segment would not be good on YouTube simply because videos that are PowerPoint based, if they go onto YouTube, they're intended be removed very quickly and the entire account gets banned because many video spammers can easily crank out tons of PowerPoint videos and flood YouTube with hundreds of videos in a single day; whereas the real videos on YouTube that have real content are live action videos of people doing things or screen capture videos of people showing how-to information. So if you can get a 4- to 5-minute how-to clip which is a demonstration and not a PowerPoint, the webinar clips will be useful for you on YouTube. But keep in mind that the short videos are hard to get on the point in just a few minutes and it's hard to have a call to action at the end to get people to go to the URL you want. It might be easier for you to create new 3- to 4- minute videos from scratch, whether those are Camtasia videos or live action videos, and put those on YouTube. That way the content is designed for YouTube.

That's why adding webinar recording for YouTube is both good and bad. They have the 10-minute limit; they have the ban on PowerPoints; and it's hard to get the big picture, hard to get the point, hard to get the call to action from small clips of webinars.

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