There are so many ways that you can create an information product. You can choose to write it by yourself, you can also outsource it, you can even dictate and transcribe it but the most superior and fastest way to go about this is by using a web seminar or live webinar. A live webinar allows you to create a product in front of an audience live. This will allow you to correct the product to match the needs of your customers. But the most interesting and best part of it is that you can be paid for a product that you haven't yet created. But how is this possible?
To start with you need to make an outline of the whole course. If you inform people that you are intending on running four webinars which will handle a certain subject, it won't excite them. You must have some kind of plan on what you intend on presenting each week. For instance, when I ran a live webinar course that covered time management topics, I didn't just inform people that I was going to cover time management. I informed them that we would talk about overwhelm in the first module, perfectionism in the second module and the third module would cover procrastination and common sticking points would be dealt with in the fourth module.
To begin with I created the presentation using PowerPoint and I bulleted my exciting points to make them easily shared. For each class for instance, the two minute productivity booster, how to avoid burnouts, my index card technique, why you shouldn't take notes, how to cure disinterest and plenty of other exciting points
People had all the information about my course before I even started because I had an outline beforehand. But when I made presentations, I changed the information a little. It turned out that not many people were interested in the step-by-step systems. I just applied them as they were. Therefore I was able to change the direction of the course while still following the outline of the course based on what was said in blog comments, in emails or in questions posted on the webinar.
That was great live webinar component because I had the opportunity to benefit from an initial pool of people for testing purposes, and to get into the course, but I then turned it into a membership site later. I placed the recordings into a site where people could pay a monthly fee to obtain those videos but live interaction no longer took place. I created the class only once and then the recordings were simply repeated thereafter for the benefit of future students.
This is how you can get paid for a product that you haven't even created yet. Outline the whole course structure and have some people test it mostly single pay buyers or a pilot group, correct the course and change your presentation with regard to feedbacks from users to make it much better, and once you have done this, you can then transform it into a membership site that require people to pay a fee to get monthly membership.
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