Once you've recorded a webinar or two which is a live online video presentation, you're going to discover new features that you didn't notice before with webinars. My favorite of all these features is the ability to poll the audience that's in your webinar meeting right now and I use polls for a sales letter survey, for a before-and-after demonstration, or even as a game for the people on the call.
When you poll your audience, what happens is they are seeing your screen but suddenly the screen changes to a very simple questionnaire which usually allows them to choose one bullet point and submit their answer, then your webinar service will total up all the answers and show percentages of who answered what. For example, if you're asking, "Are you awake on the call tonight?" and the prompts were "Yes" or "No", people would see the ability to answer yes or no. They would submit their answer then you would see what percentage of your audience answered "Yes", what percentage answered "No".
I use these to write better sales copy. For example, I was running a webinar about list building about setting up an autoresponder and I asked, "How many of you have an autoresponder?" And almost everyone answered "Yes".
Then I asked, "How many of you have subscribers in your autoresponder?" And a very small percentage answered "Yes", most answered "No". Therefore I was armed with these exact statistics and I could revise my sales copy to reflect those exact numbers.
Using the before-and-after technique with polling works wonders as well. A student of mine ran a webinar and at the beginning asked, "How many of you are capable of creating a graphical logo?" Only 25% answered "Yes".
Then he demonstrated the process of making a logo over the next hour or so, all the time showing how easy it was, then the end, pulled again and 95% of the audience said they could now create a logo.
This is a great tool because it not only shows you that your audience learned, but it also shows themselves that they got something out of the full hour webinar with you.
And finally, you can use polls to create a game to increase interest during your webinar. One of my favorite games to play is called "Which Test Won?" And this is a guessing game that I play on the webinar.
What I do is I show two versions of my sales letter and one brought me more sales than the other. I show both versions of the sales letter and I ask my audience which variation of my webpage brought in more money. The audience guesses, then I show the results. Sometimes the audience is right, sometimes the audience is wrong but it gets people to form an opinion and see if they were right or not.
Those are three awesome ways you can use the power of polling to keep your users entertained and engaged in the webinar in real time. Use a survey to improve your sales letter, run a before-and-after test, or play a guessing game. Find out what else you can do with webinars at www.webinarcrusher.com.
