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How to End Your Webinar Course

You've just run a four- or eight-week webinar course, or maybe you haven't begun the course but you're looking ahead and trying to figure out how to wrap everything up into a tidy little package. You should end your webinar course with a critique week, with plans for a reunion Q&A call, and the pitch for the next class.

People—and by people I mean your students—learn a lot better when you provide them with course correction. Do you really thing that if you had attended high school or college, and only read from books and not had a homework and nobody wants to ask questions, that you would have learned the same amount of information? Probably not. The same is true with the webinar course you are providing to your subscribers. That's why as the course is wrapping up, preferably in the last week, you examine their work and tell them what to change.

The best thing about webinar technology is that you can do this in many ways. You can go to their website or look at the dosh from which they have sent you, and show people how things look on your computer. But you can also pass the screen to them. That means if you are teaching a class about email list building, you could show people how their squeeze page and how their welcome emails appear to you, but you can also pass them control of the screen and have them open up their auto-responder campaign for you and you could tell them what to change.

Even after the critique week, you should reconnect with your students in 30 days. The reason for this is because you wanna give them enough time to apply what they have learned in the class, but they are also some of your best buyers and you want to get them sold on whatever next class you're offering. Thirty days is a good length of time because everyone can catch up and reconnect, and remember how much they got accomplished with your training. This also gives you time to put together a new training course and give them a special link to join early or join at an introductory price. You can set this call up as a way for them to try what you've been teaching but in a more long term basis and have questions ready and have websites or written materials for you to review in one month.

But some people want to join the next class now. And that means if you have the next class ready, there's nothing wrong with pitching them the next class. After all, they paid you money and you taught them something that had a much higher value than what they paid. Therefore, they got more out of the deal than you. Therefore it's only natural for you to give them the chance to get even more out of that deal and join your next class as you and your student make a good fit. They learn a lot from you and you enjoy helping them.

And that's exactly how your webinar course should end—with a critique week, with a reunion Q&A call scheduled for 30 days in the future, and with a pitch for your next class preferably pitch it now at the end of this class and pitch it in one month at the reunion call.

I want you to find out exactly how I have set up and profited from multiple webinar courses over and over again, and how you can do the exact same thing at www.webinarcrusher.com.

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24. Sep, 2010
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