When you offer a webinar course or a series of webinars, people hear your voice and they see what's on your screen. You might be tempted to price a webinar at the same price range as a report or eBook. But you do not want to do this. Your time is valuable and your expertise as a live person answering questions is even more valuable.
You should almost never offer live training for under $197. Why $197 or higher? Because when you price low, students are not as motivated to complete the tasks you put out for them because there is not as much urgency to earn their money back. You'll also have to have a bigger class in order to make the same amount of money which means you can't apply the same level of personal attention to each individual student.
When I have run low ticket webinars, meaning the $200 range, I had the highest refund rate out of all the price points at 25% refund rate. And when I split up the $200 course into multiple payments, many people skipped the last payment. Either they cancelled their subscription or the payment bounced. On the other hand, if you skipped the payment plan and get everybody to make one single payment in order to get access, you're going to find they have to a tiny bit more work to get them in but once they are in, they will stay in and you'll make more money.
It's also better to price on a higher side because you could have a smaller class and easily keep track of your individual students. When I ran a webinar course for $200, I had to get 100 students to buy in order to justify the time I put in the training course. That meant that I could not pick on individual students and make sure they're completing their assignments so that class had the worst results. And because very few people took the class seriously, it was made up of the worst customers.
Do yourself a favor and run your first webinar at $200 but quickly run bigger and better webinars at higher price points so you can come up with better content and more personal interaction.
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