I've gone through several courses that keep repeating these mistakes. Immediate results are not provided. The course is not correctly managed, and training is not presented in terms of gains and the end result.
Use these mistakes to improve on your course.
Even though you might have different output from your course and a lot of teaching material, it is important to note that it will be much easier if you first itemize on the scope of the course material to let me know what to expect from the course.
A friend of mine once put in two hours of work teaching on a webinar and after that reaped over one hundred email leads. This might appear little but compare two hours of work that reaps a hundred emails to thousands of hours invested over several years with the hope that one day you might reap millions of leads.
It is important that you offer something that can be applied immediately or within a short period after course completion. Also make sure your course is satisfying a demand from the participants. You might put in countless hours training only to discover that the course content is of no value to your trainees.
For example, I once offered a training course about membership, I assumed everyone was interested in knowing how to create content for that website but was shocked to discover what they really wanted to learn was the plug-ins used in the site and the software solution used to implement the membership site.
You might think you fully understand your customers and that you have a solution to all their needs but this is simply an assumption. So make an effort to customize your course content to your particular audience.
What your audience stands to gain from your training and the desired outcomes should be at the forefront of putting together your course.
Will your course equip me with new skills? Will it increase my earning potential? Will it cushion me from making losses? Will it free up my time?
Clearly explain the scope of the course from how to build the list, how to convert the leads into sales and also how to manage these sales.
Take heed of the three mistakes and avoid them when making your own courses. Ensure people understand how to apply your training and get results immediately irrespective of how small the benefit is currently. Get feedback from your audience and customize your course content to suit their needs. Last peg your course content on the desired outcomes and what your audience stands to gain by undergoing training.
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