I am filled with pride that you are operating a free personal webinar to exhibit a skill, or train people to solve small problems and persuade them to join your course to train them to solve major problems.
A "pitch" is what you are offering at the end of your online presentation. It might sound fun, valuable and repetitive but there is a lot that might not go according to plan.
I am here to advise you on the three common mistakes that you can avoid with the pitch of your webinar, namely; having a pause before the closing, a pitch that is too short, or one that is too elongated.
The idea with a pitch webinar is offering free training first then switching to sales mode. The transition between the two is the key here.
For example if you hold a webinar on how to run a marketing campaign offline, you give a few tips then blurt out that you are selling postcards. Once people realize that the training part is over, they will begin to leave.
Another example is when watching TV and a commercial comes on and you mute that TV without a thought. Sometimes when you listen to your radio, the radio presenters mention the names of the songs before putting the advertisements. This warns you of an impending commercial and you choose whether to listen or switch off.
Never hesitate before your closing, share your guidelines and then transition into what the next step is and what people stand to gain if they pay up for your offer.
You might know how to transition from teaching to sales but always make sure it is the right length. Give people a reason to go check out your offer.
As a rule, a one hour webinar should have a closing pitch of between five to ten minutes. Most people will not care to follow up on any references you give unless you clearly state supposed benefits of doing so . Special offers are one way to make sure people do follow up on the offer you point out to them.
At the end of the day, make sure you customize your offer, make it exciting, and take your time to explain to your audience.
People will always show up late so always make sure your pitch is not made too early into your call such that any late comer finds you already trying to sell something to him.
In addition your sales pitch should come just at the right time and coincide with your schedule. So your pitch should not take half the time that your webinar took.
Strive to build trust with your audience, capture their attention and exhibit some expertise in what you are trying to sell. It is not necessary that you lay bare all your secrets but make a point of at least giving out a tip or two.
Try as much as possible to avoid these mistakes on your next webinar and you will be assured of success.
Look out for further information on: www.webinarcrusher.com
