When you are running an online presentation, you naturally want to get the most amount of people on that webinar. If you’re selling something, you want to get as many people as possible buying it. If you’re teaching something, you want as many people as possible implementing what you’re talking about. It is in your best interest to make sure that your webinar is a success. How do you do it? You get traffic; you get a targeted audience; and remind that audience about your upcoming webinar.
Getting people on a webinar is no different than getting lots of people on your blog, getting people on your list, getting people to look at one of your web pages. You still need traffic. You should be building a list and getting traffic through articles, forum posts, pay per click, joint ventures—everything you’ve been doing in addition to the webinar. A webinar itself is not going to get you a lot of extra traffic. You still need to pursue conventional ways of getting eyeballs and getting clicks to your website. But not just any clicks. You want people who actually care about the subject of your webinar. That means if you approach someone and get them to promote your webinar, that person had better be someone with a list of subscribers who care about what you’re talking about.
If you’re presenting a webinar about real estate and you’re trying to get people who are concerned about the stock market to come to the webinar, you’re not going to have the turnout that you expect, and even when they do come, they’re not going to be as excited as if you would target a crowd of realtors or people interested in real estate, and the need of good reason for coming. You can’t just call webinar real estate. Maybe you’re sharing a system that only you know about flipping a house in three days with no money down, just as an example. Your webinar should be some kind of a newsworthy topic that is unique to you that promises a benefit.
In addition to having those two things, one thing that is the easiest and most people overlook is the simple reminder. If you have a list of subscribers and they are registered for a webinar, remind them every day for a week coming up to the webinar to make sure they show up. GoToWebinar sends reminder e-mails on its own, but people delete so much e-mail that it can easily get lost in the clutter. Send your subscribers reminders to come to the webinar. Post on your blog reminders to come to the webinar. Post on a forum reminders to come to that webinar.
That’s how you’re going to get the maximum number of people to come to your webinar—by having traffic, a targeted audience and a good reason, and by sending reminders. Ensure your next webinar is a huge success with this training at www.webinarcrusher.com.
