When hosting a webinar which is a live presentation, most people don’t think about the end. They think about the beginning and the middle but that’s it. The irony to this is that the end is the most important part of your webinar because at the end of your webinar, you’re going to want people to do something, right? If you are pitching an offer, you’re going to want people to go to your web page and buy from you. Even if you are delivering 100% free training with no pitch, the end of your webinar will be you telling them what action they should take now. Whether you are running a webinar as a pitch webinar or a training webinar, you are always going to have some kind of call to action at the end.
How do you make sure that people follow through with that call to action and don’t drop off the call when they know you’re finished? You deliver a smooth transition from the training to the pitch. You don’t say goodbye or sign out to the very ends and you only offer one call to action. Only give them one thing to do. What does it mean to have a smooth transition? It means that far too many people keep something on the webinar and then pause before leading into what their offer is.
If you could seamlessly transition from teaching to your pitching, you’re going to have a lot of people not realize you’re in pitch mode for a couple of minutes and you’ll already have their attention and they will stay on. The usual cost of people dropping off a call during your pitch is because they don’t even give you a chance to sell them on something. The transition leads to my next point which is don’t say goodbye until the end. Again, people get nervous about pitching something and when the training portion is over, not only do they pause but they say goodbye and goodnight and then they move into what’s the next step. It shouldn’t be like that. It should be, you taught them something and now they keep the training going or you solve one problem, now a new problem has opened up. To solve the next problem, you have to go here and here is why you should go to this URL.
One thing that’s really going to help your pitch is by only giving people one single place to go. I see this all the time on a webinar. People say, “You can contact me on my blog. Oh, don’t worry. You can also e-mail me and here’s my phone number and here is my Facebook address.” It’s hard enough to get people to go to even one URL, let alone 5 or 10. Don’t mention your blog. Don’t mention any other websites, phone numbers, or e-mail addresses other than where do you want people to go right now. Again, that could be a place to buy something, to sign up for something for free, or even to just take some kind of action. Tell them where to go right now and make them go right now.
That is exactly how to keep people on your webinar during your pitch or your close: Have a smooth transition. Don’t sign off until the ends and only offer one call to action.
Get the recipe to create the perfect webinar right here: www.webinarcrusher.com.
