When hosting a webinar which is a live presentation, most people don’t think about the end.  They think about the beginning and the middle but that’s it.  The irony to this is that the end is the most important part of your webinar because at the end of your webinar, you’re going to want people to do something, right?  If you are pitching an offer, you’re going to want people to go to your web page and buy from you.  Even if you are delivering 100% free training with no pitch, the end of your webinar will be you telling them what action they should take now.  Whether you are running a webinar as a pitch webinar or a training webinar, you are always going to have some kind of call to action at the end.

How do you make sure that people follow through with that call to action and don’t drop off the call when they know you’re finished?  You deliver a smooth transition from the training to the pitch.  You don’t say goodbye or sign out to the very ends and you only offer one call to action.  Only give them one thing to do.  What does it mean to have a smooth transition?  It means that far too many people keep something on the webinar and then pause before leading into what their offer is.

If you could seamlessly transition from teaching to your pitching, you’re going to have a lot of people not realize you’re in pitch mode for a couple of minutes and you’ll already have their attention and they will stay on.  The usual cost of people dropping off a call during your pitch is because they don’t even give you a chance to sell them on something.  The transition leads to my next point which is don’t say goodbye until the end.  Again, people get nervous about pitching something and when the training portion is over, not only do they pause but they say goodbye and goodnight and then they move into what’s the next step.  It shouldn’t be like that.  It should be, you taught them something and now they keep the training going or you solve one problem, now a new problem has opened up.  To solve the next problem, you have to go here and here is why you should go to this URL.

One thing that’s really going to help your pitch is by only giving people one single place to go.  I see this all the time on a webinar.  People say, “You can contact me on my blog.  Oh, don’t worry.  You can also e-mail me and here’s my phone number and here is my Facebook address.”  It’s hard enough to get people to go to even one URL, let alone 5 or 10.  Don’t mention your blog.  Don’t mention any other websites, phone numbers, or e-mail addresses other than where do you want people to go right now.  Again, that could be a place to buy something, to sign up for something for free, or even to just take some kind of action.  Tell them where to go right now and make them go right now.

That is exactly how to keep people on your webinar during your pitch or your close:  Have a smooth transition.  Don’t sign off until the ends and only offer one call to action.

Get the recipe to create the perfect webinar right here:  www.webinarcrusher.com.

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Webinars are great.  You can show your screen and people can hear your voice.  You can broadcast anything you want live to a large group of people.  But none of that is any good if nobody shows up.  How do you get people who tell you they’re going to come to webinar who fill out the form and register for your webinar actually show up when it’s time to come to it?  You do this with replay scarcity by offering hard-to-find info and by delivering live questions and responses.

Just because you ran a webinar and just because you recorded it, it does not mean you have to give it away for free out in the open to anyone who asks.  Even though I give many webinars for free, I will store the recording inside a paid members’ area.  Even if I give away the webinar for free, I might make it only available for 24 or 48 hours and then I will take it down forever.

What’s the reason for this?  The reason is that if people are used to getting the replay if they have missed the webinar, they have no motivation to come.  They would rather watch TV or work on something else instead of coming to that webinar live.  Another way to make sure people show up is to deliver hard-to-find info.  What if you took the knowledge you had in your niche—for example, overcoming anxiety—and you put it into a four- or five-step system?  Guess what?  Now, that is your very own system that nobody else teaches.  Now suddenly, people need to come to your webinar about overcoming anxiety not because you are reciting some encyclopedia article, which seems like to an average person is boring, but instead you’re going to share your own personal story about overcoming anxiety.  You’re going to share your own step-by-step system to overcome anxiety.  Now suddenly, people need to come to the webinar because they cannot get this information anywhere else.

Finally, if you get your subscribers used to asking questions and receiving responses from you, don’t come to your webinar just to have that close interaction with you.  Think about whose e-mail list you are on.  Think about who you interact with on forums.  You never get an immediate response, do you?  You never hear their voice.  All you do is see text.  But on a webinar, when people ask you a question, they can get an instant response from you and they can hear your voice.

That’s how you make sure people who register for your webinar really do show up:  Offer replay scarcity, deliver hard-to-find info, and provide live questions and responses.  Set up your first webinar and get a ton of people to come to it at www.webinarcrusher.com.

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When you are running an online presentation, you naturally want to get the most amount of people on that webinar.  If you’re selling something, you want to get as many people as possible buying it.  If you’re teaching something, you want as many people as possible implementing what you’re talking about.  It is in your best interest to make sure that your webinar is a success.  How do you do it?  You get traffic; you get a targeted audience; and remind that audience about your upcoming webinar.

Getting people on a webinar is no different than getting lots of people on your blog, getting people on your list, getting people to look at one of your web pages.  You still need traffic.  You should be building a list and getting traffic through articles, forum posts, pay per click, joint ventures—everything you’ve been doing in addition to the webinar.  A webinar itself is not going to get you a lot of extra traffic.  You still need to pursue conventional ways of getting eyeballs and getting clicks to your website.  But not just any clicks.  You want people who actually care about the subject of your webinar.  That means if you approach someone and get them to promote your webinar, that person had better be someone with a list of subscribers who care about what you’re talking about.

If you’re presenting a webinar about real estate and you’re trying to get people who are concerned about the stock market to come to the webinar, you’re not going to have the turnout that you expect, and even when they do come, they’re not going to be as excited as if you would target a crowd of realtors or people interested in real estate, and the need of good reason for coming.  You can’t just call webinar real estate.  Maybe you’re sharing a system that only you know about flipping a house in three days with no money down, just as an example.  Your webinar should be some kind of a newsworthy topic that is unique to you that promises a benefit.

In addition to having those two things, one thing that is the easiest and most people overlook is the simple reminder.  If you have a list of subscribers and they are registered for a webinar, remind them every day for a week coming up to the webinar to make sure they show up. GoToWebinar sends reminder e-mails on its own, but people delete so much e-mail that it can easily get lost in the clutter.  Send your subscribers reminders to come to the webinar.  Post on your blog reminders to come to the webinar.  Post on a forum reminders to come to that webinar.

That’s how you’re going to get the maximum number of people to come to your webinar—by having traffic, a targeted audience and a good reason, and by sending reminders.  Ensure your next webinar is a huge success with this training at www.webinarcrusher.com.

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It doesn’t matter how much you promote a webinar to the viewers.  You are never going to have 100% of the people who register actually attend the webinar.  When one of those people who missed the webinar contacts you, what should you tell them?  Should you tell them you’re going to run the webinar again—that you will have a replay?  And why are you going to give the answer that you’ll give?  We’re going to figure all that out right now.

First of all, rebroadcast or redoing the same webinar over and over again is not worth your time.  It’s better to run a live webinar, record it, then have the recording available somewhere else.  That way, you get the best of both worlds.  When people are on the call live, they have that urgency and that live interaction but at any points, they can watch the recording.  That way, they don’t have to get distracted by taking notes and they can still get any information they might have missed if they showed up late or missed a spot or even simply weren’t paying attention.

When you record a webinar, you now have a replay and the question begs, “What are you going to do with that replay?”  The simple answer is you can have it be either a free or paid replay.  Whichever you do is up to you.  When you have a free replay, it means out in the open, anyone can watch it.  But, you don’t have to stop there.  You can make the replay not have fast-forward controls.  That way, people have to watch it the same exact way as they watched the webinar.  You can have that replay redirect people to a certain URL after the replay is over with.  You can put that replay behind a forced opt-in page which means people have to type in their name and e-mail address to get the replay.  And you can even have the preview play expire after a certain amount of time which means it goes away in 24 or 48 hours.

What I like to do, in fact, is not you can make the replay free.  When I promote a course at the end of my webinar, I will put the replay inside that course and now people have to buy to get the replay of the webinar.  They might have missed a few things but in order to get 100% of the training, they have to buy another course.  Why do you do this?  Why would you not rebroadcast or be stingy with the free or paid replay?  The simple answer is you want people to attend live and you want to train them for that.

How many times have you signed up for someone’s webinar and not even made a point to show up?  You knew that the person was going to be sending you a replay so you didn’t bother to attend.  You don’t want your subscribers to have the same attitude.  You want to train them to attend live and realize they will gain something if they come on time and miss something if they don’t.  That’s what you can tell someone who missed the webinar.  First of all, don’t do rebroadcast.  Do have paid replays but if you have to offer a free replay, either only offer it for a certain amount of time; make it difficult to watch, for example don’t have fast-forward; and even consider putting it behind a forced opt-in page.

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Let’s say someone approaches you and wants you to tell people about their webinar.  Whether they want you to mail to your list of subscribers, tweet about it to your tweeter list, or even contact people one on one to go on this webinar, the question is, should you promote it?  To answer that, I have three simple questions to ask you.  What are you getting out of it?  Is it relevant to your subscribers?  Are you doing it just because it is a webinar?

You owed in the beginning something in return for your efforts.  Otherwise, you’re simply acting as a charity.  If somebody wants you to promote a webinar, are they going to mention you on the call?  Are they going to mail their list of subscribers?  Are they going to pay you a flat fee?  Are they going to give you some kind of a bonus as a thank you?  What are you getting out of it and is it worth it?  I have promoted some people’s offers just to score a one-on-one interview with them because I knew it would pay off.

The next question is, is it relevant to your subscriber?  My list of subscribers is in the PHP niche.  So, if I was running a webinar about PHP programming and they contacted you and your niche is personal fitness, it would not be a good match.  Your subscribers probably wouldn’t care about PHP programming.  They would care about running or weightlifting but not PHP programming.  That is something that is not relevant to those subscribers.  On the other hand, if I was running a webinar about a new style of jogging or even a new way of losing weight, that personal fitness niche would probably be interested in it and that webinar would be a good fit.

That leads me to the final question, are you promoting this just because it is a webinar?  If a webinar sucks, if it’s boring and it doesn’t teach you anything, then it's still not going to be any good just because it’s a webinar.  Keep that in mind.  Teaching a boring topic or being taught from a boring presenter does not make it any better because it’s a webinar.  So, ask yourself, “Would I promote this if it was not a webinar?”  If the answer is no, then you should not be promoting the webinar.

Those are the three questions to ask yourself when deciding if you should promote someone else’s webinar.  What are you getting out of it?  Is it relevant to your subscribers?  And are you doing it just because it’s a webinar?  Find out how to host and co-host your very own webinars at www.webinarcrusher.com.

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You always want as many people as possible on a webinar.  How are you going to do it?  With traffic.  And the easiest and best form of traffic is a joint venture.  You get somebody else with a large following to promote the webinar for you.  How are you going to convince them?  Explain what’s in it for them, whether it’s an affiliate commission or a mutual promotion.

It would be nice to think that everyone on the internet is just waiting for you to come along so they can give you extra exposure.  But that’s simply not true.  People need to have a good reason to recommend you to other people.  Maybe they are trying to get a favor from you or trying to build a relationship with you or just give their subscribers something of value.  When you approach someone to promote for you, don’t just ask them to do it.  Explain it in terms of what they will get out of this promotion.

One of my favorite things to promise and the easiest for you is to offer an affiliate commission.  If you present something to their list and you end with an offer, make sure that offer gives the promoter credit for at least 50% of the sale.  That means if you’re presenting something about time management and you’re selling at the end a video course for $100, make sure that for each one of those sales, the promoter gets at least $50 out of that.  If you don’t make a lot of sales, then don’t try to get invited back; but if you do make a lot of sales, it’s a good relationship.

If you don’t have something to sell or you don’t think you’ll be able to sell very well on a webinar, you might have to go the mutual promotion approach.  This is exactly what it sounds like.  They promote you and at a later date, you promote them.  This might mean that if they have a webinar in the future, you’ll promote that webinar.  If they have a new blog post or they have something new to sell in the future, you will promote that.  They do you a favor and you do them a favor.  You might have to do the favor first because you are the one doing the asking and you might not get anything in return.  That’s fine.  That’s life.  All that means is that the other person is unreliable and you should not contact that person in the future to promote you webinar.

When getting others to promote your webinar, keep in mind what’s in it for them.  Are you going to offer an affiliate commission or run a mutual promotion?  Get all the steps you need from creating a course, running a webinar, and getting people on it at www.webinarcrusher.com.

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One feature that is commonly overlooked with webinars is the ability to have a co-host or a panelist on a webinar.  In fact, you can have many panelists on a webinar.  You can unmute people.  You can pass the screen to people.  You can give others the ability to see questions and start surveys; and the best part about this is when these different panelists are speaking, the webinar software will say, “Now speaking…” and the name of the person, so it’s easy to identify who is saying what.  That begs the question, “Should you get panelists on your webinar?” and “Are they required?”

They are helpful but they are not required.  You need to be able to stand on your own.  You need to be able to get a partner needing you more than you need them and you should be careful about who you unmute on a live call.  With anything but especially with webinars, you’re going to have a lot more power if you first master running webinar by yourself.  This way, you’re not dependent on anyone else’s webinar account or on anyone to introduce you.  You can run the show.  I have put on many webinars where I presented with a partner and one of our computers broke; either we lost our internet connection, the computer crashed, or the webinar software crashed, and I needed the other person to fill in for me or vice versa.

It’s a lot better to have two people who could stand on their own than two people who are dependent on each other to run a webinar.  This will also make it easy to get a partner on a webinar if you really want one.  If things with you and your webinar partner are not working out, it should be easy for you to find a new webinar partner.  If your business partner refuses to do webinars, you can present this offer, “I am going to run this webinar with or without you.  I’d rather it’s with you but if I have to, I will run it all by myself.”  Then, your business partner will want to be on the webinar just to not be left out.

When we’re talking about panelists, your panelists don’t have to be needed the entire time.  I put on calls where the panelists introduced me to his subscribers and didn’t really have much to say until the end.  On the other hand, I’ve also been on calls where we ran an interview and the panelists had all the questions to ask me and I simply answered them.  But be careful who you unmute on a webinar.  It seems like common sense but there are a lot of weirdoes on the internet, a lot of people who just love to cause a riot in a webinar.  Even if someone has good intentions, far too often, when I have unmuted someone, they didn’t have their microphone ready or I heard an echo in the backgrounds.  So you definitely should not unmute anyone on the webinar who you choose and you shouldn’t count on that person to have the proper audio hardware to even speak to you.  If you do unmute someone, make sure it’s someone you trust and someone who either has a headset or has dialed in on the phone for their audio.

Panelists on a webinar are great but you don’t always need them.  You should be able to stand on your own, you should be able to tell on a webinar that you don’t need them to run the webinar and you don’t want to unmute every single person on a call.

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I understand that if you’re looking into running your own webinar or web seminar, you’re going to have a million questions buzzing around in your head about how to do it and what to do right and what not to do wrong.  One of these things is how long should the webinar last.  I recommend your webinars go for approximately one to one and a half hours.  You don’t want to present for less than 30 minutes and you don’t want to present for longer than three hours simply because you want to end with a bang and not a whimper.

An hour is a good length of time.  An hour is about the length of time as a TV show.  Half an hour is not really long enough to present everything you want to present to people and when you get past an hour and a half, you get a lot of people dropping off, especially at the top of the next hour when people have plans.  An hour also makes it easy for you to figure out how much long you need to talk.  For example, if you start presenting your webinar at 10 o’clock in the morning and it’s over at 11 o’clock in the morning and you look at the clock on your wall and you’re at about 10:45, you know it’s about time to start wrapping up.

Why is it bad to present for too short or too long a time?  Many reasons.  First of all, people can show up late to the webinar and if your webinar is only 10 minutes long, they’ve missed the entire thing.  With a short webinar, you also don’t really have time to get into questions or to demonstrate anything or really to show anything of value.  All you can do is show some quick theory and you’re done.  Also consider the fact that many people took time out of their day to come to your webinar.  It’s kind of a waste if people set aside half an hour or an hour and it turns out your webinar is over in 10 minutes.

You also don’t want to run too long.  Most movies don’t run longer than three hours.  So, yours shouldn’t as well because people are going to leave, come back, and miss information or just get bored and leave.  It’s a lot easier to keep your audiences’ attention while your energy level is high during that first hour instead of grasping for straws at hour number three.  You also don’t want to last for too long because your webinar will end in a whimper instead of a bang.  You want to end your webinar at a high note.  You want to end your webinar where your attendees feel like they got something and now are going to move on to the next step which is why an hour is about the right time for your webinar—not 30 minutes, not three hours—one hour.

Now that you know how long your webinar is going to last, let’s get you set up at www.webinarcrusher.com.

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A webinar which is a web seminar or a live video online learning session allows you to broadcast your screen and your voice to an audience live in realtime.  But how do they hear your voice?  How are you going to broadcast your voice to this group and how are they going to pick it up on the other end?

You can use the Voice Over IP option, call on the phone, or have both.  GoToWebinar by default will try to use the microphone on your computer to hear your voice.  I personally use a Logitech USB headset for my webinar broadcasting and the audio is very decent.  This uses what’s called the Voice Over IP which sounds fancy but all it means is you are recording your voice with the microphone in your computer and it’s broadcasting that sound over the internet along with the picture of your screen.  If you have a microphone for your computer, I definitely recommend using this option.

On the other hand, if you don’t have a headset or for some reason you just can’t get the microphone to work, there is another option.  In your audio settings, you can switch from the computer mic and speakers to a telephone.  They will give you a special phone number to dial, usually a local one in your area, then a special access code and then you can use your telephone to talk to your audience.  The other end of the phone line will be at the webinar service provider and they will just take that audio to send to everyone else.  In addition, if you have other panelists speaking on the line, you can hear their responses over the phone as well.

We’ve talked about how you will send your voice into your webinar, but how will people hear it?  They have the same options as you.  They can choose to hear your voice again whether this is over the computer or phone.  They can choose to hear your voice over their computer or their phone.  It is not dependent on you being on your phone or computer when they hear your message.  They can choose to hear this either over the internet on the computer or they can hear it over the phone and the process is the same.  They dial a special phone number and a special code and then they can hear everything you say.  If you unmute them, they can use their phone to talk as well.

Those are the two simple ways people hear your audio, either over the internet or on the phone.  I definitely recommend you get a USB headset so you can speak over the internet because the quality of your voice will sound much better, but if you don’t have this tool yet, simply use the phone call-in option and that will have to do for now.

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When you host a webinar or a live online learning broadcast, it’s always a good idea to start up your webinar at least 10 minutes before it begins so people can come to the webinar and be ready for you when you start talking.  But the problem that I see when people run these webinars is they will get on even half an hour early and talk on and on and on every minute and pretty much say nothing for half an hour just to keep people who come early to stay on the call.

How do you overcome this?  You wait before broadcasting your audio.  You present a countdown timer and you set up a PowerPoint slide with exact instructions.

The service that I use for webinars which you should use too is called “GoToWebinar.”  One feature that is slightly confusing is when you start a webinar, you first show your screen and then you begin the audio broadcast.  What this means is if you show your screen and have not yet began the broadcast, it will send a pre-recorded message once a minute saying, “The broadcast has not yet started.  Please standby.  Please wait for the webinar to begin.”  This way, if someone comes half an hour before, you don’t have to sit there repeating the same message.  The GoToWebinar service will do this for you.

The next thing that really helps is to show a countdown timer.  You can find any countdown timer by going to Google.com, but I use a piece of software called Cool Timer.  What this lets me do is set the clock for say, 30 minutes, and the time will count down one second at a time on my screen.  Because I’m sharing my screen and not my audio, it will show the seconds taking away so if somebody comes 10 or 20 minutes early, they will know exactly how long they have to wait until the training begins.

Finally, one thing that I always see people forget is to create a PowerPoint slide that has instructions.  Usually, this is going to be the first slide of your presentation.  Give them instructions.  Tell them what the title of the topic is.  If there are special things that needed to do to try on their audio, tell them about that.  If the webinar begins at a certain time, have that in the title slide.  That way, when someone joins your call early, they will first of all get the audio reminder that the webinar has not yet started, they will see the countdown timer, and the PowerPoint will tell them exactly when the training starts.

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