You have been preparing your live, online video training session or webinar and now it's time to think about how you are going to market your goods and services. Many webinars follow the training part of the presentation with a promotional offer for their products. We're going to talk now about one simple marketing strategy that you can apply.

This tactic is called 'price drop'.

The price drop is accomplished by building the price of your product up by adding up the values of all of the materials, knowledge and benefits that your product contains.

For example, if your training video contains 10 hours of video and each hour of training is worth $100, then the total worth of the video is $1,000. Presenting your product in this way is called building your offer stack. Now that you have a high perceived value for your product you can drop the price. It can be more effective to have smaller, multiple price drops than a single large one. Tell your audience that your product, valued at $1,000 will be offered for the next month at a 50% discount. Now the price of your product is $500, already a huge savings. Then you thank your audience for attending your webinar and let them know that, for today only, they can purchase your product for $200. This will seem like an incredible bargain and should promote the successful sale of the product or service that you're selling. You, of course, had valued this as a $200 product all along, so you are not really discounting, just using an effective marketing tool.

If you have said that the price is going up to $500 dollars then you need to make the price increase. This will reward your webinar viewers and early buyers and make them want to come back and buy early again in order to get the best savings.

Starting with a high price and then reducing it is not an effective strategy for most of the kinds of goods and services offered by webinar. Discount sales work for large store chains, not smaller companies selling on the internet. Starting with a high price does not encourage people to take advantage of the price right away.

If you are looking for an effective way to promote your products and services at the end of your webinar, one of the best tactics is the price drop. Using this method you build the value of your product during the presentation. When you have established a high value you can then price drop, in stages, until you reach the sales price that you wish to sell at. This lets customers think they are getting a real bargain and it rewards your early shoppers.

Remember, you want people to buy early, so give them your best price at the end of the webinar and increase it later; don't start with a high price and then drop it.

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When you are ready to present your first webinar, one thing that you should keep in mind is that some people will come to the link site early. You don't want them to get bored and leave before you start. What can you do to keep them online until you're ready to begin? How do you do this?

There are several things you can do to make waiting easier for people who are early for your webinar. You can broadcast only the visual screen with no audio until you are ready to start. You can display a timer on the screen so that people know exactly how long it is until the webinar begins. You can set up a PowerPoint slide with the outline of your presentation and the information that you want your audience to be aware of when you begin the webinar.

Sometimes people presenting a webinar get online well before the scheduled time for it to start. They talk away about nothing and try to keep the early arrivals from leaving. That is not very professional and can hurt your credibility. It is better to have a screen showing that gives people the information that they need to know so that they don't leave. If you use GoToWebinar it will show your screen before it broadcasts the audio. Once a minute GoToWebinar will automatically broadcast the audio message, "The broadcast has not yet started. Please standby. Please wait for the webinar to begin." This is very helpful as it means you do not have to manually tell people to wait.

A really beneficial thing to have displayed on your screen is a countdown timer. You can set the timer at a time, say 30 minutes, before your webinar and it will count down the time, second by second, until it's time to begin. This tells the people who've arrived early exactly how long they have to wait. Countdown timers are readily available to download by searching on the internet.

It is important that you make a PowerPoint slide with information or instructions that you want people to be aware of when the webinar begins. Give them the title of your webinar and an outline of what you will be covering. Often, this can also be used as the first slide of your presentation.

If you have special instructions that you want the audience to follow, put that on the slide. Then people arriving early will find a screen with all the information they need; when the webinar starts, how long it is till that time and what they are going to learn.

Keep your 'early birds' happy by preparing a screen that gives them the information that they need to know about when your presentation is going to begin, a countdown timer so that they can see how long they need to wait and information and instructions regarding the webinar. GoToWebinar will also give then audio messages every minute that will remind them to stay online, that the webinar is about to begin.

You've spend a lot of time preparing your webinar, so ensure that people who arrive early for it do not leave before you begin!

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For those unfamiliar with webinars, they are live streaming video presentations viewed with the Internet. Learning how to host successful webinars can seem like a tough task, but it can actually be very simple when a few easy tips are followed. Anyone who is preparing to host a webinar should practice before going live. You will want to be sure that nothing important is left out of the PowerPoint slides, and that every aspect of the feature will run smoothly. The most important thing is to sound professional. You want to convince all of your viewers that you know what you are doing. It is strongly advised, therefore, that before hosting a webinar, you have some practice sessions with friends well ahead of time. Try pretending that you are live. Have some self-recording sessions and compare the results to your friend's notes.

When rehearsing for your upcoming webinars, it may be very tempting to gloss over the seemingly less important areas. However, when practicing, it is actually vital to pretend that you are live, on the air. This will help you in your ability to deliver a pristine presentation when it is time for the real thing. If you make any errors in your practice, you will be able to work them out in time for your real performance to be flawless. By doing this, you will nip accidents in the bud before they can ever have the chance to happen to you.

It is vital to have a practice audience for asking questions during your trial runs. When you are practicing alone, it is easy to forget about leaving plenty of space for any question the viewers might ask. Perhaps some of your viewers will even impart something very important to you during the webinar which will slow it down for up to fifteen minutes. Leaving plenty of time for such interruptions can help you to be completely prepared, even if there are no questions asked during the webinar. Try asking your practice audience to ask you a few questions about the presentation for added realism in practice.

Another crucial aspect of practice is to take recordings of yourself. While it is wonderful to practice with friends watching you, recording yourself takes the preparation to an even higher level. You will be able to see and hear yourself as others will see and hear you, giving you the opportunity to make any last-minute improvements in your delivery of the presentation. Try letting someone else watch the video so that they can give you a detailed critique.

One of the special promotions you can try to keep the viewers hooked is to offer the webinar session as a bonus along with whatever is being sold in the presentation. You can also note that if your viewers would like to watch the webinar again or replay any areas of it, they can access it in a members only section. This kind of instant gratification is very attractive to most people and will keep them coming back. Be sure to include such information in your practice runs so that you will not forget to mention it when you are live.

You should always practice as if you are live on the air. Record yourself, have your practicing partner ask questions and leave a fair amount of open space. Finally, and perhaps most importantly, learn everything you need to know about hosting a webinar with: www.webinarcrusher.com

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For many people the purpose of preparing a webinar is to use it as a marketing tool. When you are running an online sales presentation to promote your product you are going to want to end your webinar with an offer.

There are two basics ways that you can attempt to add value to your product in the minds of consumers.

The first is the 'price drop', where you start your product at a high price and then lower the price of the product.

The second is the 'offer stack', where you present your product in stages, giving each stage a value. Then, when you have established a high cumulative value using this 'offer stack', you can reduce the price.

Price drop is the favorite marketing technique of the 'big box' chains of stores like Wal-Mart. They start with a price that is relatively high and then slash the prices accompanied by heavy advertising. Price drop works for these chains because they buy large volumes of product at a discounted wholesale price and they are in a position to move many, many units. Therefore, they only need to make a very small profit on each unit of product. Unless you plan to have the sales volume of an operation like Wal-Mart, the next option will be better for you.

The offer stack is a marketing and sales technique that builds your product up by valuing each part of it so that you end up with a high value for the product. It can then be offered at a lower price and it seems like a bargain.

Let's imagine that your company makes 'widgets." You have eight kinds of widgets and each widget is designed to do a different and useful function. During your webinar you describe each widget and it's usefulness to your audience and give it a value; let's say $100. As you introduce each widget you are 'stacking' a layer in your offer stack. At the end of your webinar you provide the price for the package of eight widgets; $200. This seems like an incredible value to your audience because you have built the value of the product up to $800 ($100 per widget) in their minds.

This technique also works very well for promoting items that do not have built-in, intrinsic value. Educational and training courses, how-to materials and make- money-on-the-web courses are all examples of these. By stacking the value of what people will learn; and be able to earn from what they learn; you can create a very high offer stack price. Then when you present them with the cost of the product at the end of the webinar they will be under the impression that they are getting a real bargain. That's how you make sales.

Let's summarize the material that we've just covered.

There are two basic ways of making customers think that they are getting a bargain and make them eager to buy a product.

The first is the price drop. It is used by large store chains and is not very effective for small vendors or people selling items without an intrinsic value.

The second technique is the offer stack. This works by adding value to your product during the course of your webinar. You tell your audience what the value of each part of your product is worth, building your offer stack. At the end of your webinar you offer the product at a much lower price than the offer stack. Your audience will believe that they are being offered a bargain and should be motivated to purchase your product. Make those sales!

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I am filled with pride that you are operating a free personal webinar to exhibit a skill, or train people to solve small problems and persuade them to join your course to train them to solve major problems.

A "pitch" is what you are offering at the end of your online presentation. It might sound fun, valuable and repetitive but there is a lot that might not go according to plan.

I am here to advise you on the three common mistakes that you can avoid with the pitch of your webinar, namely; having a pause before the closing, a pitch that is too short, or one that is too elongated.

The idea with a pitch webinar is offering free training first then switching to sales mode. The transition between the two is the key here.

For example if you hold a webinar on how to run a marketing campaign offline, you give a few tips then blurt out that you are selling postcards. Once people realize that the training part is over, they will begin to leave.

Another example is when watching TV and a commercial comes on and you mute that TV without a thought. Sometimes when you listen to your radio, the radio presenters mention the names of the songs before putting the advertisements. This warns you of an impending commercial and you choose whether to listen or switch off.

Never hesitate before your closing, share your guidelines and then transition into what the next step is and what people stand to gain if they pay up for your offer.

You might know how to transition from teaching to sales but always make sure it is the right length. Give people a reason to go check out your offer.

As a rule, a one hour webinar should have a closing pitch of between five to ten minutes. Most people will not care to follow up on any references you give unless you clearly state supposed benefits of doing so . Special offers are one way to make sure people do follow up on the offer you point out to them.

At the end of the day, make sure you customize your offer, make it exciting, and take your time to explain to your audience.

People will always show up late so always make sure your pitch is not made too early into your call such that any late comer finds you already trying to sell something to him.

In addition your sales pitch should come just at the right time and coincide with your schedule. So your pitch should not take half the time that your webinar took.

Strive to build trust with your audience, capture their attention and exhibit some expertise in what you are trying to sell. It is not necessary that you lay bare all your secrets but make a point of at least giving out a tip or two.

Try as much as possible to avoid these mistakes on your next webinar and you will be assured of success.

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Running a live webinar means you have shared your computer screen and at the same time holding a conference call of some sorts to anyone with access to that particular webinar. As such webinars can be used for teaching and demonstrating any skill you desire. However, the limited time that you spend presenting a webinar doesn't allow you to teach a lot. You have to setup multiple webinar courses which translate to a webinar class.

To determine how to setup your webinar class, you have to know for how long your classes will last whether in days or weeks or even months, what content to pass on and when, and the specific format for the course. Some people may disagree but it is always important to know the end date of your course.

A school is a perfect example whereby classes last for three months or a semester. Seminars and boot camps are other examples which last for three to five days. Setting an end date for your classes is important as it gives your students a clear picture of the duration they have to learn.

It is recommended that your classes last for one or two months. First, try coming up with an outline for two months, by having eight lessons - one for each week. Arrange the course such that the easy bits are learnt first with the more difficult bits coming last. Also schedule some sort of assessment test at the end to help you assess whether the students understand your course content. If you are unable to gather enough content for the two months then cut it down to one month.

Always set a clear objective for each lesson. For example if you are teaching writers marketing classes the first weeks course could be called "Ideas for writing"; then week two could be called "Writing the articles"; Week three-" How to edit the articles"; and finally Week four-"Article submission."

This kind of schedule is clear to every student that by the end of the one month course you are expected to have a live publication of your article on the web.

After deciding the period that your webinar will run and also developed the necessary content to be covered in that period, the next factor to decide on is the format to deliver your content in. Will it be a live session or just a recorded session? A live presentation allows you to interact with your students and give them a chance to put forward their questions. Also, you may choose to speak throughout or may use PowerPoint slides to further illustrate your points.

Now that you have decided on all these factors-whether it will be one or two months classes, the subjects on offer, and the delivery format-go ahead and setup your webinar classes and start searching for students to attend your classes.

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Now that you're ready to produce and present your own webinar in order to promote your products and services, you will be thinking of the ways that you can organize your webinar and set it up so that it runs smoothly and efficiently. You might have already been a participant in an online training session or webinar. While you were involved in the webinar you might have thought about how it was set up. Organizing your own webinar is quite simple. There are four steps that you need to follow in order to set up a successful presentation. They are-

* Create the webinar

* Get a registration link

* Send people to the link

* Present your webinar

That's all you need to do to set up your own professional webinar.

When your webinar is ready you need to give it a title and you have to decide on a time and a date for the presentation. You also need to think about what kind of information you are going to ask the participants to provide.

When you use a webinar service like GoToWebinar you have the option of customizing many aspects of the information and backgrounds that you ask for. This is not really recommended for you while you create your first few presentations, it is better to leave most or all of the settings at their default level.

The information you really need is their name and email address, this will allow you to follow up with them.

You need to make a special link that will connect people to a form that asks them for the contact information that you need from them. Then you provide them with the time and date of the webinar. You will use their information to send them reminders to attend the presentation.

What you need to do now is drive traffic to that link so that as many people as you want sign up for the webinar. The more people you can target, the more people at your webinar. If you have the GoToWebinar service they will automatically send reminders via email to the people who've signed up to watch your presentation. As the day of your webinar approaches, the reminders will become more frequent.

Then it's time to give your webinar. The people who've signed up simply click your link and they have joined your webinar. They can see your screen and listen to your audio with their headset. If they don't have a headset it is possible for them to use a telephone to listen to your presentation.

To set up your webinar you need-

* A title, time and date for the presentation. You need to know what information you want to ask people to give you when they register.

* Create a special link that people can follow to sign up for the webinar.

* Drive traffic to the link you've made.

* Present your webinar!

Using the steps above you will be able to organize a great webinar!

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You have just held a successful presentation and shared with your participants some valuable skills; what next? Maybe you have shared some secrets on how to wisely invest in real estate, or become a successful writer or blogger, or gave some very useful self-help tips. Whatever the case, you have succeeded in imparting some valuable information to your audience, who in turn listened to you and benefitted from your training. Where do you go from here? Well, you could offer additional courses that have to be paid for to access, or better yet have on offer some sort of extended training.

If you are a freelancer-making products to sell part-time and doing web presentations to teach, determine which activity has a higher return on investment for you.

Consider running extended webinar courses only if it is the activity that pays off most for you. You might have doubts whether to do the course but always remember that you will never know the value of your investment unless you try it out. However, after you have run the extended course twice or thrice and you are no longer sure if you can put together another course that will be more enhanced that the previous ones, then it is time you diversified your product offering. You could for example convert your webinar courses into a subscription site where members will be required to pay first to gain access.

For a webinar course that runs for one month, you can break it down into bi-weekly sessions and charge subscribers as such. Develop a plan for payment that will be in four installments that are renewable very fortnight and as soon as renewal is done, a fresh webinar is made available. This will ensure that people pay for the whole series to gain access to the webinar courses.

The level of live interaction may be greatly reduced for the members of your site but the main advantage to them is that they can learn at their own pace. You could also offer a fixed subscription for those people who were unable to afford your live presentations or were too busy to attend.

Finally, you could also take this opportunity to cross-sell some other services that you may be offering on the side. For example if your webinar course was about copyright laws, you could setup a paid community discussion site that students could subscribe to receive copyrighting tips or available jobs in the copyrighting sector. Make an effort to make your students need your services more and more.

Completing your webinar should not be the end of things, go ahead and offer a follow up course, after a series of courses transform into a subscription site, or find some other form to extend your training. If you are able to captivate your audience enough to keep them coming back, then don't shy away from holding another webinar.

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When running a webinar, which is technically a live presentation online, you will be able to show anyone whatever you are putting on the screen. You will be able to show off your desktop, Internet browsers, and whatever programs you are using.

When getting started, it is advised that you become familiarized with Mind Map outlines so that you can learn how to carry out realistic presentations. However, when you become skilled with webinars, you will probably want to start utilizing PowerPoints for displaying all of your necessary content. When using PowerPoints in a webinar, you will be able to visually enhance your information displays, with the assurance that you will be showing only what you desire. You can also continue to talk unhindered while displaying your information.

Bullet points can be used in order to emphasize pertinent information displays. Most people are familiar with bullet points, having seen them in many presentations in schools, the workplace and during seminars. During a seminar situation, the presenter may have been able to show one bulleted item at a time in the display. This is in order to make a certain point, to let the information stand out. Some people consider this to be extremely effective, as opposed to presenting the whole of the information at once, as with Mind Maps.

Among the many other reasons why PowerPoint is a good upgrade from Mind Maps for a webinar is that you have the choice of what information to display at any give time. When using Mind Maps, it is necessary to show other parts of the project than just the area presently being discussed. The viewers will be able to read ahead in the program, or at least be able to make a guess as to what will come next, decreasing the overall impact of the presentation.

Screenshots can be used to fully utilize the functions of PowerPoints. It is advisable to make screenshots of the subject being presented, putting each image on separate Power Point slides. You will be able to fully present the best qualities of the subject, as well as having the assurance as you give the demonstrations that they will all be in the correct order, every time. Technical difficulties will become a thing of the past, since you are only showing existing images. While this type of technology is excellent for a webinar, it can also be utilized in many other situations as well. It is used by many in stage situations, completely eliminating the need to babysit the equipment. PowerPoint is held to a high standard in the industry.

Of course, this technology can always be used improperly, just like any other. Common sense should always be exercised when operating it. If you are an expert or just a beginner, be sure you are using this technology as a tool rather than merely a crutch. Steer clear of ugly, outdated templates and do not go overboard with the bullet points.

Using Mind Maps is a good way to get started in learning about webinars. After becoming familiarized with Mind Maps, it will be time to upgrade to PowerPoints at: www.webinarcrusher.com

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As technology is increasingly gaining acceptance, several alternatives are now available for you when selecting a webinar to use. It is still same, be it your personal web host, your internet service provides your auto-responder, webhost, Selecting a webinar provider or online seminar.

What we are saying is, in preparation to make a live broadcast to your viewers, which of the webinar service would you prefer? Some of the available include Ustream, Adobe connect, Dimdim, GoTo webinar and many more.

Of all these, GoTo webinar has such a quality service that made me to recommend it above all. In running your web seminars, it provides you nearly all you will ever need to be successful. It has proved to be dependable, ridiculously cheap and its services are bug free when compare to others. It makes it easier to organize a meeting, display your screen, unmute guests, get the panelists transfer the screen to someone else, carry out survey on your audience, serve a reminder to your audience on your proposed webinar, distribute follow-ups as regard the webinar that you have organized in the recent past and so on. With about $99 GoTo webinar prices for a month, it is justifiable, provided your webinar can offer you additional sales.

The adobe's version of webinar including the Adobe connect are very complex to use and costly indeed. To be precise, what actually pisses me off concerning Adobe's webinar service is display the chat to everyone in attendance.

In GoTowebinar, if anyone enters a query inside question box, since the question will appear to you alone, by this, you are at liberty to share the question with someone else, delay it or deliberately take no notice of it. Adobe service is more beneficial as you can always appear through camera yet presenting the webinar. Meanwhile, I realize that I always care about showcasing my screen, this is different from many foolish men working with a headset on. The pricing list is similarly expensive with many proposals as high as $5000 in a month.

Personally speaking, Dimdim is somehow too complex to apply and the terminologies can not be easily grabbed by any lay man, but they are relatively cheap. Ustream is freely open to all webinars. It gives you room to have cameral on and speak. In addition, your presentations will be broadcasted to your potential audience live as well as get everything recorded for you. Nevertheless, you are one more time displaying your camera rather than your desktop. In addition, it provides poor videos. One of the advantages of Ustream is that all the videos are public similar to YouTube.This implies that you already have with you many types of live training class in which your potential audience must pay money for them to have access to this live training. Even their money in not all that important as everybody online will have same access to the videos.

In summary, GoTowebinar is very much preferable over Adobe, Dimdim and Ustream. Its features speak for it, very cheap and customer's friendly. Visit: www.webinarcrusher.com

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