It's one thing to run a webinar, which is a live training call. But what do you do after? Here are four things you can do with your recording of that webinar.
Run a time limited replay, use it as membership content, offer it as a complete product or bonus to another product. Or use it as an email opt-in bribe. If people miss your webinar,
it's up to you to decide whether or not you give them a recording or a replay of that webinar. But even if you do, there's no rule that says it has to be around forever.
You want people to consume your content and take action on it as fast as possible. Which means you should only offer your webinar replay for 48 hours and then pull it from the Internet.

What do you do after you pull it? The easy thing to do is place it inside your membership site. Most membership owners I know are starving for content. But guess what, webinars are the easiest way to generate content.
If you have one hour of time free, run a webinar for one hour and save the recording. It's okay if people could attend the webinar for free live, the recording is paid. That is a different offer.
And no, you don't have to supply a transcript of the webinar.

If your webinar is really that good,it can be its own complete product. I've recorded one hour webinars and then sold them for $100 dollars and made sales. It doesn't necessarily matter how
long your webinar is but what kind of information and and how good of information and how actionable that information is. If you don't have as much confidence as me and you have a related
product or even a product you promote as an affiliate. Make that webinar recording a bonus that people get in addition to the download when they buy a product.

And finally, an unusual technique for webinar recording is to use it as a bribe, in exchange for opting-in. When people build an email list, the best way to do it is to offer a free gift. And most marketers
make the mistake of giving away a free report. That's great except for a report is boring and it takes you a long time to create. Like I said, a one hour webinar takes you one hour of time to create. A video is
much more exciting and all a webinar recording is, is a video.

Why don't you make a page, a forced opt-in page, where the only thing people can do is enter their name and email address and actually they'll do. They are redirected to a page where they can watch but not necessarily download your latest webinar. Stumped about how to use your webinar recording? Offer it as a time limited replay as membership content, as a full product
or as an opt-in bribe.

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When you run a live webinar, which is an online training session. You want people to show up. But just like any class in school or presentation from a stage, or phone training.
Getting people to show up is different than getting those people who show up to participate. I want to give you easy ways to get more audience participation from your webinars.
Which is with a random drawing, calling out specific individuals, having a question and answer session, and by being exciting.

An easy tactic to make sure people remain on your webinar is to offer some kind of a bonus. I am not a fan of giving a gift to every single person who comes to the webinar because that
distracts from your clothes or the offer you are delivering at the end. Instead, do this. Before the webinar starts, give people an address where they can subscribe with their first name and email address.
And tell them that half-way through the webinar, you're gonna look at those email subscribers and pick one at random and give them some kind of a gift. That's directly related to the offer that you're giving at the end.
You're not giving away the whole offer but maybe some kind of tool they can use. For example, if you're running a webinar that teaches people how to record audio files. You might give one lucky person on the call, a free USB headset.

Next, if you recognize repeat attendees or repeat customers on the webinar or even if they ask specific questions. Call them by their first name and address their question or use
them as an example. At some point in your life, you have probably been in the audience in front of some kind of speaker who has mentioned you or used your name. Whether it's a small
group or a large group and it really makes you feel like you're part of the conversation. You can apply the same logic as a presenter. People love to hear their own names get
mentioned and they love recognition, so play to their egos.

Have a question and a answer session. If you get alot of repeat questions, address that question. If you're running a free training call, have a section where you answer everyone's
questions. The important thing here is not to let this ruin your clothes. That means that if you're not closing in on a webinar, it's ok to answer questions. If you are closing, then
present your offer, have everyone take a 5 minute break to order, come back and answer questions. But with every question you answer, close again and present the offer.

This brings me to my final point is to be exciting and not boring. You can be presenting on the best subject in the world but, if you do it in a boring way, no one's going to care.
Be excited and others will feel your excitement. Make jokes, be a real person, don't have your webinar be scripted, speak from the heart. And if people are getting bored or losing
attentiveness which you can see and go through webinar and see the percentage. Move on to a more exciting subject. Poll your audience. Get them to answer a test or a survey and figure
out what part of the webinar you should be focusing on the most.

And that's how to increase audience participation. Have a random drawing, mention specific people, answer questions, and be exciting.

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When you run a webinar, people see your screen, they hear your voice, and you can read their questions and respond to them immediately.
But what good is a live webinar if no one shows up? You might as well be recording it all alone. Having an audience, especially a targeted audience on your webinar gives the final product a much
better feel. And I want to help you increase attendance on that webinar by offering replay scaracity, starting on time, applying commitment and consistency and laying out the benefits of your
webinar.

First off, what is replay scaracity? The problem with live webinar is that these days everybody assumes that you are recording the webinar and distributing it to everyone. So there really
is no reason to attend. You can be different by telling people that the webinar replay will only be available a short time, if at all. This way people will know that it's in their best interest to
attend live.

Next, start the webinar on time. If you start the webinar 5 minutes late or 10 minutes late, that might be fine one time. But you are training your attendees not to show up early. Think about when
you were in school, if every class started late, you would show up late. TV shows start on time and you notice your show starting to show up on time. The same is true with your webinar training. Start
on time. Otherwise, you'll be waiting 5 minutes and then the next time 10 minutes, the next time 15 minutes to start your webinar. When you should of simply started at the time you said you did. If
people come in late, they'll know that next time they should arrive on time.

Next, you can use the principal of commitment and consistency to make sure people show up. You can ask your list or post a blog post giving people the date and time of your webinar and ask for them to RSVP,
ask if they'll show up on the webinar. People don't like to say one thing and do another. It makes them angry and it confuses them. Your attendees will not want to promise they'll be on the webinar and then not
show up. If they promise they'll be on the webinar, there's a much higher chance that they will be on that webinar as well.

And finally, make your webinar exciting. When you title your webinar, name it something that delivers a clear benefit. Let's say, you're teaching a webinar about how to record a simple video. Not very exciting, but
if you could show people how to record a 3 minute video that instantly gets seen by over a thousand people in the first day and makes at least $10 dollars per video. That's exciting. There's a clear benefit, a clear
outcome for the training you provide. Everytime you name your webinar, think about it from the point of view of your audience and ask what's in it for me. What's the exciting thing? What will people have, either a
new skill or a new bonus after getting the information you present on your webinar.

Those are four great ways to get more people to show up on your webinar. Be scarce with the replay, begin the webinar on time, use commitment and consistency to get people to promise they'll show up and deliver clear
benefits.

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If you're running a free webinar, I highly recommend that at the end of that webinar you give people the chance to find out more about you and purchase additional training from you.
This is what's called a "pitch" at the end of your webinar. When you pitch, you should stack up the offer by building up the total amount of value in this training package and then drop it down
to the acutal price. That way people can see the difference between the high value you provide versus the low price. Build up the value and then make several drops down to the real price.
For example, build the value up to $3000 dollars then drop to $2000 dollars, $1000 dollars, $500 dollars, and maybe all the way down to $200 dollars, which will be the price people pay today.

You can price shop in different ways. The standard drop, the number of payments drop, the price increase schedule, and the cross-off items drop. The normal price drop you
can apply is the one I just explained to you. Build up the value by explaining different components. Let's say, you have four different components in your training package
and each component is worth $500 dollars. You only need to justify the total value of each component, $500 dollars, total them up and now you have a total package value of
$2000 dollars.

You could do one simple drop down to $200 but if you drop it from $2000 to $1000, to $500, then $200. You keep your audience guessing because they keep thinking
"Ok, a $1000 is the final price. No, wait, $500 is the final price," until they figure out what they actually pay. This is perfect if you're offering a one-time payment for
some kind of training.

But what if you're offering a payment plan such as with a fixed-term membership site. Your audience might pay $20 dollars per month for 10 months. How do you price drop that?
What you do is drop down to the $200 dollar mark and then split up the payments. Tell people they don't have to pay $200 bucks at once. They don't pay two payments of $100 dollars.
They don't pay five payments of $40 dollars. Instead, it's ten payments of $20 dollars and $20 dollars tonight is all it takes to give them access to your training. It's the same
idea as the price drop where the price keeps going down. Only here the total price is the same but the amount they need to pay today to get their foot in the door keeps decreasing.

The price increase schedule is a clever alternative to discounts. Never discount your services or products. You don't want somebody to buy something from you for $200 dollars and
then next week you put it on sale for $100 dollars. You instead want to go the other way. Let's say you're launching your training course for $100 dollars, you tell people "tonight
it's $100 dollars but in 7 days it will jump to $200 dollars." In other words, if they take the offer now, they pay this price. But if they wait a week, they now have to pay double.
This gets people to hurry up, and it gets people who's on the fence to buy from you right now.

And finally, you cross off items on your list. Remember how I told you build up the four components of your offer. And their each worth $500 dollars for a total price of $2000 dollars.
You can cross out component number one and component number three, and make them free bonuses. That way the price is dropping but it's dropping in a more tangible way because you can
say these parts of the offer are now free.

And those are four ways to price drop from a high value to a low cost. The standard drop, number of payments, price increase schedule, and
crossing off items.

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When you run a webinar, no one can duplicate you. There is so much of your personality in a webinar from hearing your voice, to hearing your speaking style, to showing your screen.
That every webinar you do is totally different from any webinar anyone else can run. You can theme your webinar with your own logo, theme song, your name in the title, and a
repeated day and time.

If your sales letter already has some kind of logo, and it should, you can make that a part of the branding of your webinar. When you create a webinar with gotowebinar, you can upload a logo.
That when someone goes to register or join, they see that logo on the sign up page, even though it is not on your site. This is good for you because the competition is getting tougher and tougher.
And this way everytime somebody sees your logo, they know that they'd better attend, they'd better listen, and they'd better do what you tell them to do at the end.

You can obtain different mp3 music loops at sites like istockphoto or even have your own one made. Even a simple 10 to 30 second audio loop is something you can tack on to the beginning and end of
your webinar recording. This goes back to branding. When someone watches the replay of your webinar, they hear that same theme song every time. This is an easy but subtle way to always look more
professional and it hardly costs you any money and hardly takes any extra time. It's just one extra step in the editing process after you have your recording.

Place your name in the title of your webinar. People used to not realize who I was until I started adding my name to the ends of my products. For example, Sales Page Tactics with Robert Plank. That's all one title.
Think of T.V. shows such as the Tonight's Show with Conan O'Brien. You could come up with all the goofy names that you want but when you have your name in the title, people will always remember who you are.

And finally, run your webinars at the same day and time. I know one marketer in particular who always runs webinars on Wednesdays at noon. That means, if I ever see someone else running a webinar on Wednesdays at noon,
I'd automatically think back to the other guy who runs way more webinars. And I say I know who's webinar I am going to go to instead, who's going to over-ride who. The guy who I know runs the most webinars.
Pick a time slot and stick to it. Again, this is how TV shows work, they're always on the same day of the week, at the same time. That way they capture the same audience over and over again.

And those were four ways to theme your webinar. Use a logo, theme song, your name in the title and repeat the day and time.

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Whether you host your webinar on a free service or paid service, you get what you paid for. I would definitely recommend that you stay far away from any free webinar provider
and instead go with a low end's paid webinar service such as gotowebinar. How'll then do you justify the monthly fee of running webinars? There're several ways, you could record webinars for others.
Commit to a weekly webinar, run a webinar class or use webinars to get an extra number of sales, whether those are for memberships, products, or services. There's nothing wrong with you join venturing with
someone else and recording a webinar for them.

I know of manypeople would gladly pay $10 to $20 dollars for you to start a webinar for you, for them. Record the webinar and send you the recording and guess what, gotowebinar only costs you $100 dollars per month.
So you would only need to record five webinars per month to get your money back. Even if you didn't get all your money back, let's say, you got $50 dollars back from the $100 dollars you put in. Now you
can record your own webinars and not be pressured to make so much money.

You could commit to running a weekly webinar. Having a webinar on the schedule every single week, at the same day, and same time is a pretty reliable way of making sure that you always run that webinar.
Whether people pay to get on the webinar or the webinar is free and you are promoting an offer at the end.

Put it in the calendar, promote it and get people to sign up. That way you have to run it, otherwise you're letting those people down. You could run a $200 dollar or higher webinar class when you give people live training
and you run a class, you save alot of time you otherwise might of been spending sending emails, running blog posts, or writing reports. You see the question, you talk, maybe you'd explain it on your screen and
it's done and it's explained in a way that's probably much better than a written report and it takes you alot less time.

Finally, you can use webinars just to promote your products or promote affiliate products. Have a goal of a certain number of extra sales. Let's say you have $20 dollar e-book, if you ran one webinar that lasted half an hour,
once a week and at the end you promoted a $20 dollar book, you'd only need to make about one sale, maybe two, for every thirty minute webinar. Use webinars as a way to get better at promoting your stuff and have a goal of just
enough sales to justify your monthy costs. And that is how you can talk yourself into paying for a webinar service, record webinars, run a weekly webinar, run a class or use webinars to get an extra number of sales from your existing products,
affiliate links and services.

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When your running a live presentation whether it's speaking live from the stage, running a teleseminar over the phone, or presenting a web seminar or webinar.
You're gonna run into people who become a problem, maybe they are asking you tons of questions when they should only be asking one or two.
Maybe they're being hostile or verbally abusive or even disrupting the experience others are having when you present.

There're four reactions you can take: ignore, dismiss, turn the objection around, or ask the crowd.
Usually if someone is disrupting your webinar, they're being immature about it.They might be yelling at you, speaking in all caps, or asking the wrong questions.
Because you use a service such as gotowebinar, you can see the questions people type and you can relay those questions but everyone else in the room cannot see them.

That means you don't have to police the chatroom. If someone types something to you, it's up to you whether you want to relay it or not. So you can simply ignore the question and move on.
But if someone is becoming impossible to ignore, you can dismiss them from a webinar. Going to webinar interface might not be what you're use to but you can right-click a person's name and click on the
dismiss link and they are now kicked out from your webinar.

If your webinar is making someone angry or they aren't learning from it or it's wasting their time. It's best for both parties if you go your separate ways. Your attendees were are all invited guests of
your webinar and you're well within your rights to kick them out. Next, if you see an issue come up that many people are asking, you can turn the objection around. I once was running a webinar
explaining how to set-up a membership site using a specific piece of software.

And multiple people were asking why I use that piece of software, why didn't I use a free or cheaper solution.
Instead of ignoring that question, I brought it up and explains why this solution was better than all the other solutions, including the free and paid ones. And I listed specific features
and showed real proof and facts. I explained that you get what you pay for and even though many alternatives were free or cheaper, they didn't deliver all the features that they promise,
which is what matter.

And finally, if you still come across people who insist causing problems, ask the crowd. I once gave a webinar where a number of people did not like the way I was presenting. So I stopped the
webinar for a second and asked the entire crowd if they could understand the things I was teaching. If I was going to fast or too slow and the majority of people said I was right on pace and
everything was fine. So I used that as social proof and moved on. When somebody is disrupting your webinar, it's not the end of the world. You could ignore their question, dismiss them, turn the objection
around or ask the rest of the crowd for their opinion.

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When you run a live webinar, people can hear your voice instantly when you speak it. People can see what you are doing on your computer screen whether that showing
a powerpoint, showing a video, showing your desktop, or even showing a webpage or someone else's desktop. The bells and whistles of webinar are great, but what can you do to be
the most prepared and have the most responsive and successful webinar possible? With these four things: rehearse, engage, teach and pitch. You should at least know what's in your webinar presentation before
you present it.

That's why if I have an important webinar coming up with over 200 attendees, I will run through it very quickly. Think about it. If you're gonna be talking for an hour, it can't hurt to just go for an hour
and have someone look at the recording and tell you what to keep in mind when the webinar is live. You'll be alot less stressed and alot more prepared if you at least do a dry run of your webinar presentation.

When you do run a presentation, engage your audience. Have at least one quick poll where you can take a break from speaking for a minute and tell them to answer one of four simple questions to help figure out what kind of audience
you're dealing with, to prove a point, and to steer the conversation in a certain direction. If you are running a webinar about how to build a list, you might ask your audience if they're most interested in building a new list,
writing out a respond or content, keeping subscribers engaged or getting subscribers to buy. Then based on the most common answer, you can tell people, "Here's which you all want to know." And that's what you can focus your're speaking
on.

Make sure that in your webinar presentation, you teach. There's nothing more boring than having a call where everyone already knows exactly what you'll be talking about.
It also sucks to be on a call where all you're doing is selling. Educate people about the problem that your offer will be fixing. Tell people a little about what they should do to prove that you're an expert in your subject.

And after you've done that, "pitch" them. Because you taught them a little bit now, it would not be fair to leave them out in the cold. You need to give them the next step and tell them how to get the complete training. Not just the quick free
training you gave today by going to a specific url, hitting the buy button and joining your membership site which contains additional videos and maybe even more live webinars.

Those are the four most important phases of your webinar. Rehearse before the webinar even happens, engage your audience so they actually listen, teach them something so they get something from attending the webinar. And, at the end, "pitch"
them, tell them what steps to take now that they have this information.

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Just because you can do something does not necessarily mean you should. Likewise, when you offer a video training session, streamed over the Internet, this is called a webinar and you have a live audience. You don't
want to make the same mistakes I see many other webinar marketers making. And that is unmuting attendees, running too long, waiting on the audience and lingering too long on one single subject.

You can unmute guests on a webinar. This is great if you have guest speakers or panelists but the average peron who is on a webinar either does not have the ability to speak in audio, they don't have a microphone.
Their microphone is setup wrong and there's feedback on the line. Or they just don't know anything. Just because someone comes to your presentation does not mean you should unmute them. Just like when you were
speaking from the stage, you're not gonna just randomly hand the microphone to someone in the audience. Because you don't
know what they will say or if they will have anything worthwhile to say.

Another mistake is running the webinar for too long a period of time. If you say your webinar is gonna be an hour and it ends up being 4 hours, you're gonna miss alot of people and you will have alot of
bored attendees at the very end. You should target your webinars to be around 60 to 90 minutes long. This is the length of a TV show or a movie. If you run longer than that, you really risk people getting
bored or just leaving. You also should not depend on the audience. Let's say, at the beginning of your webinar you ask everyone to type in the word "ready" to make sure there're all ready or you have them
all answering a survey. If no one is answering the survey and you just wait and wait for somebody to take action and no one is.

That looks bad on you, that's reverse social proof. It tells all your audience that no one else cares about what you have to say so why should they. If you are running a survey or asking people to complete some
kind of task and they aren't, simply move on. We've all been in that situation where your audience isn't that engaged and there's nothing you can do about it. You can either make the situation worse or adjust by moving on.

Finally, don't linger too long on one subject. It's way too easy, especially with a live audience to go off on a tangent or spend too much time answering one person's off topic question. If your're answering someone's
question, decide how much time you want to put into it. Five minutes, two minutes, maybe even one minute before going off to the next subject. Don't be afraid of saying "No, I won't answer that." Don't be
afraid of ignoring a question or even just saying that you don't know the answer or that it's not relevant. Avoid those four simple mistakes and your next webinar will be much more successful and run more smoothly
than your past webinars. Don't necessarily unmute everyone who comes along, keep the webinar on time, continue and move on if the audience reaction is not what you expect and stay on topic.

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I hope that you have run a webinar or at least been on a webinar or heard of one before. This is where you broadcast your screen and your
voice to an audience. But many people fall into the trap of wasting their time running webinars and not making money from them. How do you avoid this problem? Run a direct pitch
webinar, drop urls on the webinar recall, offer affiliate bonuses and use these presentation tools for a 30 (building email list building).

A direct pitch webinar is simple. Teach people something such as four mistakes to avoid or four tips about graphics. And at the end, give them an offer to buy a
training course from you about graphics. If they liked what they learned on the free call or if they got some kind of information out of that call. They will jump at the chance to get more of
that training.

If you are on someone else's webinar as a guest or you can't necessarily offer a hard pitch at the end, then mention some of your webinars or urls throughout the webinar. When you
introduce yourself, mention the url of your training course. When you give people the background about yourself and mention your credentials, one of them can be at the url to that
training course. You're not gonna get the same effect in this as a pitched webinar but some people will visit that url out of curosity and depending on how well that page converts
and how targeted this webinar audience is, you might get some sales.

With a webinar you can get more affiliate sales in a couple of ways. One way is to show people something and then direct them to the exact instructions on how to buy something through
your affiliate link. This means you might teach people something about graphics but, instead of offering your own course about graphics. Mention a link to someone else's graphics
course where you get the commission. You can take this one step further and get people to buy something from you. For example, a graphics course with you as the affiliate, and as a bonus,
offer a special training webinar.

And finally, just the fact that you're on a call, live, with your voice showing people something in real time. Automatically, makes you more authorative than any one else. What's more is
you can use this live presenatation to build the list. Annnounce the time and date you will give this free training but require people to sign up to your mailing list in order to get access.
And those are four ways you can make more money from your webinars. By running a direct pitch, url drop, affiliate bonus or authority and list building.

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** NOTE: () means I did not understand the word or sentence that was spoken
One in the first paragraph

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