I am very proud of you for running your very own free webinar to demonstrate a skill, or teach people something and solve a little problem so that they will then join your course to solve a big problem.
This offer at the end of your live online web seminar is called a "pitch." And while its fun, it's effective, and repeatable, there are a lot of things that can go wrong.
I want you to avoid the top three mistakes made with webinar pitches. These are: pausing before the close, not making the pitch long enough, or making it too long.
The technique you're going with, with a pitch webinar, is teaching something first and then transitioning into a sales pitch. But the key is transitioning.
Let's say you're running a webinar about how to market offline with postcards. You share with them four tips, and then you stop for a second and then start hitting them hard with your offer. That's the wrong way to do it.
By making it clear that the training part of the call was over, you'll have many people instantly lead.
It's kind of like when you watch TV and it changes to a commercial and you mute that TV without thinking. As a poster sometimes when you are listening to the radio, the same radio announcers give you the names of the songs lead the commercials.
This way you release here some of the commercials and then you can decide whether or not to mute or change channels based on what you've heard. But you don't instantly do it.
Don't pause it for the close, share your four tips and make your final tip transition into what they need to do next and what people will find inside of your paid cost.
Now even though you might know to transition and not pause for the close, it has to be the right length. Simply tucking something on the end isn't going to cut it. People won't have any reason to go look at your offer.
If your webinar last for one hour, you should be pitching for a minimum of five to ten minutes. Many people don't even go to the effort of going to your URL unless you'd lay out some clear benefits. You could give a special offer with extra bonuses just for people on the call. You can break down why your offer is so important especially to the crowd you are presenting to.
Whatever you do, don't make it an after thought, customize your offer, and be excited about it, and give yourself enough time to explain it. But don't give yourself too much time to explain it.
I've been on too many calls that lasted for one hour and I've shown up late. I've shown up to somebody whose call is thirty minutes in, halfway through, and they were already selling me on something.
If you're doing your sales pitch for longer than you taught, you're doing something wrong.
You do need to build trust, and you do need to show expertise, and you need to get your audiences' attention.
So you should definitely not pitch for anywhere close than half of your webinar. You definitely should not give away all your secrets but you should give your attendees at least one thing even a small tip that they can walk away with.
And now that you know those three mistakes to avoid, I hope that your next webinar pitch will be a success.
Just remember: don't pause before the close, give yourself enough time after the pitch so that your offer is not an afterthought to the training. But don't make your webinar a pitch fest. Present for five to ten minutes per half hour not thirty minutes per half hour to explain your offer and why it's so great.
Perfect your webinar training and your webinar pitch at: www.webinarcrusher.com
