When you're running a webinar class, it's deceiving about how much you should charge. Your time as a live person who is presenting live and answering questions live is much more valuable than a simple video or report. That means you should charge higher than normal, but what should you charge? You should charge $97, $197 or $997, and I'm about to tell you when you should charge at which price point.
If you're running a mini-course or mini-series, which is basically two webinars of 90 minutes each, you should charge $97. You could run the first class one week, give people an assignment, run the second class, and then give them a second assignment. This gives you three hours total. First is as live trainings but also as video recordings, and you can also get these webinars transcribed. You speak at 150 words per minutes, which means this comes out to a 27,000-word eBook. I'm not the biggest fan of transcripts and I believe you can still get away with charging $97 for two webinars and two challenges.
Now, what if you wanna go beyond $97 and give more extended training? A four-week course where you deliver four webinars and four challenges and have a place to interact the blog comments inside a membership prices, should be priced a minimum of $197.
If you wanna go even further to a full-pledged eight-week course with a couple of extra bonuses, as long as the topic is exciting and you can explain clear benefits and immediate gratification, you can charge $997 for an eight-week course.
But you might charge less depending on the topic. For example, I'm not sure a webinar class about creating your own graphics could be charged at $1000maybe $500 or $300. On the other hand, a class about real estates, programming, blogging for profit, and so on, is a good idea for a $997 product, as long as you have tons of proof and can demonstrate that your training will earn your students at least $1000 over the course of the next six months. If you can pull that off, you can price your webinar course at $997.
And those are the three situations when you should price low, in the middle, and high. Charge $97 for a two-part course, $200 and up for a four-week course, and up to $997 for an eight-week course.
Now that you know exactly what to charge for your webinar course, let's go ahead and make one in record time using the training available at www.webinarcrusher.com.
