Just because you can do something does not necessarily mean you should. Likewise, when you offer a video training session, streamed over the Internet, this is called a webinar and you have a live audience. You don't
want to make the same mistakes I see many other webinar marketers making. And that is unmuting attendees, running too long, waiting on the audience and lingering too long on one single subject.
You can unmute guests on a webinar. This is great if you have guest speakers or panelists but the average peron who is on a webinar either does not have the ability to speak in audio, they don't have a microphone.
Their microphone is setup wrong and there's feedback on the line. Or they just don't know anything. Just because someone comes to your presentation does not mean you should unmute them. Just like when you were
speaking from the stage, you're not gonna just randomly hand the microphone to someone in the audience. Because you don't
know what they will say or if they will have anything worthwhile to say.
Another mistake is running the webinar for too long a period of time. If you say your webinar is gonna be an hour and it ends up being 4 hours, you're gonna miss alot of people and you will have alot of
bored attendees at the very end. You should target your webinars to be around 60 to 90 minutes long. This is the length of a TV show or a movie. If you run longer than that, you really risk people getting
bored or just leaving. You also should not depend on the audience. Let's say, at the beginning of your webinar you ask everyone to type in the word "ready" to make sure there're all ready or you have them
all answering a survey. If no one is answering the survey and you just wait and wait for somebody to take action and no one is.
That looks bad on you, that's reverse social proof. It tells all your audience that no one else cares about what you have to say so why should they. If you are running a survey or asking people to complete some
kind of task and they aren't, simply move on. We've all been in that situation where your audience isn't that engaged and there's nothing you can do about it. You can either make the situation worse or adjust by moving on.
Finally, don't linger too long on one subject. It's way too easy, especially with a live audience to go off on a tangent or spend too much time answering one person's off topic question. If your're answering someone's
question, decide how much time you want to put into it. Five minutes, two minutes, maybe even one minute before going off to the next subject. Don't be afraid of saying "No, I won't answer that." Don't be
afraid of ignoring a question or even just saying that you don't know the answer or that it's not relevant. Avoid those four simple mistakes and your next webinar will be much more successful and run more smoothly
than your past webinars. Don't necessarily unmute everyone who comes along, keep the webinar on time, continue and move on if the audience reaction is not what you expect and stay on topic.
Run your own webinar today at www.webcrusher.com
