If you happen to be running an absolutely free webinar, it is advisable to offer people an opportunity at the end of the webinar to get more information about you and possibly purchase some training materials from you.
This is what is commonly called a "pitch" at the conclusion of your webinar. When pitching, it is recommended to stack the offer up by building the total value of the training package and subsequently dropping the value of the package to its actual price. By doing this, people clearly see the noticeable difference between the low price finally offered and the high value. Always build the value of the package up and then finally drop the value to the actual amount.
For example, you can build the package's value to $2000, and then drop it to $1000, $500 or even $300 which may be the actual value.
The price drop I have explained above is the normal price drop but you have freedom to price drop in varied ways. Other price drop methods are: price increase schedule, standard drop, cross-off items drop and number of payments drop. However, the price drop you can easily apply is the one I have just explained. In this price drop, you build the value up by explaining the different components. For example, we can assume there are exactly 4 components in your package. Each component has a value of $500. The thing you need to do is to justify the value of all these 4 components. When totaled up, the package will be worth $2000.
Then you can do just one simple drop to $200. Alternatively you can drop from 2000 down to 1000 down to 500 and finally to 200. By doing so, you will keep you audience guessing and thinking.
If you are offering a sought of one time payment training package it would be better to drop the price as above. However, for a membership site with a fixed term payment plan, the price drop method will be different. In this plan, the audience might be required to pay lets say $20 per month for a period like 10 months.
Here, you can price drop to $200 split up. Let the people know it is not necessary to furnish the $200 at one instance. They also not need to pay it in 2 installments each worth $100 each or 5 each worth $40. Let the audience know, they need only to pay in 10 installments each worth $20. Thus inform the audience that with a paltry $20 they can get access to the training package.
The superb alternative to discounts is definitely the price increase schedule. Here, you inform your audience that they can buy your training package today for lets say $100 but if they wait for a week the price will have doubled to lets say $200. This is better than having to discount your package.
Finally, you can cross items off in your list. Remember the 4 components previously discussed each worth $500 with total value being $2000.
You can cross component no. 1 and no.3 off the list subsequently making them free bonuses. This method allows the price to drop in a tangible way.
The above ways: Standard drops, price increase schedule, cross off items and number of payments are ways to drop price to a low value from high value.
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