I've said before that most people are really herding for content. What their content means they're going low on articles, blog post, information products, videos, or even autoresponder follow-ups.
Autoresponder follow-ups are great for so many reasons but most of all, because people can stay in contact with you on autopilot because your autoresponder sends out these tiny timed messages and it gives people time to make a buying decision because they don't get all of the messages all at once.
The easiest way for me to generate any kind of content is with a webinar or a live video training session. Let's put the two together and use the ease of use of webinars and fill up an autoresponder.
The way you're going to do this is you're going to cut off your webinar into multiple pieces. You're going to edit the video into 5 to 10 different pieces. Notice how I'm not really saying part 1 or part 2 because I've seen so many marketers mess up the naming of their training and call them things like, "List Building Course Part 25."
The problem with that is that it makes people think that they have to watch parts 1 through 24 and what if they miss the part 9? Does that mean they're not going to understand part 25? Instead of naming things like "List Building Course Part 25," name each section the thing it talks about. For example, you might have a list building course and one of the lessons is talking about autoresponder personalization. That way, your viewers are watching the 5- to 10-minute video about name personalization in an autoresponder and is not part 25 of 62.
Now that you know that each section should have a real name, how do you decide and how are you going to cut up your webinar? If your webinar is PowerPoint based or if you at least show a slide between each section, then that is what the video is about. For example, you might start off talking about list building and show people how to get an autoresponder account. You would show a PowerPoint slide; it said nothing else but how to get an autoresponder account. Then you would switch to the live demonstration showing this. When you set up that account, you might switch back to PowerPoint and say, "Here's how to create a sublist," and then switch back to that. This would have very easily 3:16 out the parts of your video and now you have a complete autoresponder sequence.
One thing to keep in mind with autoresponder sequences is first of all, keep each message short. All you have to do is write a simple message that shows them where to go to find today's video clip. I would recommend you send one e-mail per day for this course. But that doesn't necessarily mean you're sharing one video per day. If you had one video that in particular is very long or complicated, give people a day off. Let's say that video no. 7 was slightly longer and slightly more involved than the other videos. Maybe then on day 8, you could say, "Did you watch yesterday's video," and have a link so they can watch it one last time and kind of take a break before the next batches of videos coming. This means that if you have 10 videos or 10 days worth of content, by adding the reminder e-mails to remind people about the old videos or to watch yesterday's video, you can easily stretch out a 10-day autoresponder sequence into 15 or even 20 days.
And that's how you're going to use webinars to fill up your autoresponder. Cut it up into logical pieces and don't name them part 1, 2 and 3; name them what thing you are teaching them. And finally, don't forget to add in simple reminders if you just taught them something very complicated.
Find out how to create your webinars in a single take to fill up your autoresponder to add to a paid membership site to use for lead generation, information product creation and more by filling in your name and email address below.
