When you run a webinar, you're going to have people register for it ahead of time then when you run your live training, they will attend it. But how many of those people who register will actually attend? Do you think that a 100% of people who register will attend? No. Do you think that half of people who register will attend? Not even close.
I have found that when I run a live webinar, the usual show up rate is 32% of those who register. That means if 100 people register for my webinar, 32 will show up. This percentage does not change too much from webinar to webinar for me. Your results might vary but you should plan on around 1/3 of the people who say their going to be at your live webinar to actually be there.
What can you expect people to do on your webinar and how long should you expect them to stay? This depends from person to person and the duration that people stay on my webinar is one factor that does change from webinar to webinar.
However, I have noticed that at the top of each hour, a small number of people leave. That means if I'm running a webinar at 4:30 in the afternoon, I'm going to get some people who leave at five o'clock, some people who leave at six o'clock, some people who leave at seven o'clock. Some people just have appointments or scheduled events at the end of the hour and you will lose a few people.
I've also noticed a slight drop off at the close of my webinar. If you're teaching something that then transition into a pitch, there are a small group of people who are never going to buy, who are not interested in buying, who will simply not stick around for your pitch. Even if you're not selling something, there are the impatient few who will leave as soon as it seems like your webinar is winding down. They feel like they got most of it and even if you have something very important at the end of your training, they will leave early.
That's the amount of people you can expect to show up to your webinar, about 1/3. But on top of this, keep in mind that some people will leave at the top of the hour and some people will leave at the close of your webinar.
I want to help you with all the technical details, your own personal roadblocks and get all your marketing solved when it comes to live webinars at www.webinarcrusher.com.
