When you are making a live presentation over the internet, not all webinar services are created equal. You might be tempted to go with a free or cheap webinar solution just because it's low in price, but aren't you investing in your business? What's the right price for you for your webinar service and how do you justify the cost?
For me, $99 per month is fair to start out with webinars. Think about it. If you were selling a DVD or ebook for $33, you would only need to run one webinar per month and make at least three sales for a total of $99 to get your money back.
When you think of your cost in this way, how am I going to justify the $100 per month to get an extra $100 or $200 from my business this month from the webinar that I run? The service that I use which is GoToWebinar has a $100 plan for when you're starting out and a $500-per-month plan for when you get better, have more traffic and need to run larger webinars.
Many people I deal with are simply thinking too big and gravitate towards $5000 per month webinar services simply because the service allows them to have 100,000 people online, when in reality, they probably won't get more than a couple hundred ever. Many of these high-end webinar services charge per attendee or per signup and many of them are lacking in the features that services like GoToWebinar provide. $5000 per month is too much to pay for webinar services even if they have silly features like fake live webinars.
What about cheaper solutions? Should you pay $50 or even use a free webinar service every month? And the answer is no. Many of these free webinar services try to attract you with the idea of a free webinar but they're lacking in features.
The ones I've checked out will allow you to run a webinar and have a replay hosted on their site but will not allow you to download that which means you cannot edit, you cannot host on your own site, you cannot burn to a DVD. You're really limited in what you can do and many of these free webinar services even cap the number of attendees that can come to your webinar at something very low such as 10 or 20 people. And that's the problem you get with low-cost webinar services.
On top of all the missing features, the support also sucks. I know that with Citrix GoToWebinar, I can call a number and after a very short wait time I can talk to someone if I'm having difficulty setting up a webinar or if some feature in a webinar is not working. With the free or low-cost webinar, the company simply does not have the ability to give you that technical support.
Therefore, you should pay around $100 per month to start off with your webinars. Not $5000, not $50
