There are things that you need to pay attention to when trying to sell something to a live audience that you may be presenting to. Rushing through the sales material and trying to get the participants to buy into what you are selling is ill advised and can cause you a lot of anguish and frustration.
It is of great importance that whenever you teach your audience about something, ensure you go ahead to empower them on how to put your teachings into practice.
For example, if you hold a webinar about blogging and teach the participants how to attract readers on to their blogs, make sure to train them on how they can convert the increased blog visits into sales since most of them may be oblivious of how to do it.
This is your opportunity too to make a sale since you have provided the information on how to increase traffic to their blogs for free, but to understand how to convert in to sales will require that one subscribes to some course or training that you are offering.
Also remember to make whatever you are offering as the only option. There should never be two ways about it - it's either they join or they buy into it or they lose everything. It is of paramount importance that they understand the urgency you are trying to put across as to why they need to buy. Leave no room for doubt or else they won't buy. Listen to their comments and questions to determine if they are convinced.
Persuade them by giving them only one point of reference. Your personal email address, twitter, LinkedIn, facebook or blog address should not be shared. Only one option should be made available to them if they need to get further training from you.
Finally, as you get to the end of your webinar, take your time to do your closing. Never be in a hurry to close off. State your case clearly and answer any queries that might have popped up during the presentation. Your aim should be to convince the undecided and assist them make up their minds on buying into your product.
This skill comes with a lot of practice and with time you will develop the confidence to explain to your audience what the next steps are after this free presentation and how they can continue with their training to enable them tap the potential of the course on offer.
Once you learn not to rush through the sales material and how to do a proper closing for your presentation, you will be comfortable enough to know how to direct your participants to the next level where they can actually pay to access your services. Practice plays a major role in perfecting these skills and there is no shortcut to that.
If you want to learn how to make your next sales presentation, visit www.webinarcrusher.com and discover how!
