You have just held a successful presentation and shared with your participants some valuable skills; what next? Maybe you have shared some secrets on how to wisely invest in real estate, or become a successful writer or blogger, or gave some very useful self-help tips. Whatever the case, you have succeeded in imparting some valuable information to your audience, who in turn listened to you and benefitted from your training. Where do you go from here? Well, you could offer additional courses that have to be paid for to access, or better yet have on offer some sort of extended training.
If you are a freelancer-making products to sell part-time and doing web presentations to teach, determine which activity has a higher return on investment for you.
Consider running extended webinar courses only if it is the activity that pays off most for you. You might have doubts whether to do the course but always remember that you will never know the value of your investment unless you try it out. However, after you have run the extended course twice or thrice and you are no longer sure if you can put together another course that will be more enhanced that the previous ones, then it is time you diversified your product offering. You could for example convert your webinar courses into a subscription site where members will be required to pay first to gain access.
For a webinar course that runs for one month, you can break it down into bi-weekly sessions and charge subscribers as such. Develop a plan for payment that will be in four installments that are renewable very fortnight and as soon as renewal is done, a fresh webinar is made available. This will ensure that people pay for the whole series to gain access to the webinar courses.
The level of live interaction may be greatly reduced for the members of your site but the main advantage to them is that they can learn at their own pace. You could also offer a fixed subscription for those people who were unable to afford your live presentations or were too busy to attend.
Finally, you could also take this opportunity to cross-sell some other services that you may be offering on the side. For example if your webinar course was about copyright laws, you could setup a paid community discussion site that students could subscribe to receive copyrighting tips or available jobs in the copyrighting sector. Make an effort to make your students need your services more and more.
Completing your webinar should not be the end of things, go ahead and offer a follow up course, after a series of courses transform into a subscription site, or find some other form to extend your training. If you are able to captivate your audience enough to keep them coming back, then don't shy away from holding another webinar.
Get tips on running live presentations or setting up recorded webinars at: www.webinarcrusher.com
