When you run a live webinar, people can hear your voice instantly when you speak it. People can see what you are doing on your computer screen whether that showing
a powerpoint, showing a video, showing your desktop, or even showing a webpage or someone else's desktop. The bells and whistles of webinar are great, but what can you do to be
the most prepared and have the most responsive and successful webinar possible? With these four things: rehearse, engage, teach and pitch. You should at least know what's in your webinar presentation before
you present it.
That's why if I have an important webinar coming up with over 200 attendees, I will run through it very quickly. Think about it. If you're gonna be talking for an hour, it can't hurt to just go for an hour
and have someone look at the recording and tell you what to keep in mind when the webinar is live. You'll be alot less stressed and alot more prepared if you at least do a dry run of your webinar presentation.
When you do run a presentation, engage your audience. Have at least one quick poll where you can take a break from speaking for a minute and tell them to answer one of four simple questions to help figure out what kind of audience
you're dealing with, to prove a point, and to steer the conversation in a certain direction. If you are running a webinar about how to build a list, you might ask your audience if they're most interested in building a new list,
writing out a respond or content, keeping subscribers engaged or getting subscribers to buy. Then based on the most common answer, you can tell people, "Here's which you all want to know." And that's what you can focus your're speaking
on.
Make sure that in your webinar presentation, you teach. There's nothing more boring than having a call where everyone already knows exactly what you'll be talking about.
It also sucks to be on a call where all you're doing is selling. Educate people about the problem that your offer will be fixing. Tell people a little about what they should do to prove that you're an expert in your subject.
And after you've done that, "pitch" them. Because you taught them a little bit now, it would not be fair to leave them out in the cold. You need to give them the next step and tell them how to get the complete training. Not just the quick free
training you gave today by going to a specific url, hitting the buy button and joining your membership site which contains additional videos and maybe even more live webinars.
Those are the four most important phases of your webinar. Rehearse before the webinar even happens, engage your audience so they actually listen, teach them something so they get something from attending the webinar. And, at the end, "pitch"
them, tell them what steps to take now that they have this information.
Run your own webinar. It's easy. It's fun and it's fast. www.webcrusher.com
