A webinar simply is a transmission of a seminar over the web. The presentation can be offered free or as a paid service.
Whatever the case, you must ensure the session is lively enough to capture the attention and interest of participants.
That's why you should make sure you are fascinating to your audience and able to assure them of great benefits and go ahead and deliver results.
So, how can you fascinate your audience?
Be responsive to your audience. Listen carefully to their needs and make an effort to satisfy them - this is the greatest secret of all.
Most presenters will appear monotonous, main reason being they are unaware of what the audience is thinking. If you are not concentrating on what the audience wants to hear, then generating enough interest in them that they would want to continue listening to you will become an uphill task.
Encourage your audience to participate in your presentation by asking questions, giving comments and suggestions in their question boxes during the presentation. This will ensure you are holding a two way conversation instead of you giving them a prolonged speech.
Also it helps if you inform the audience beforehand of the broad topics you will be covering in that particular presentation and how they will gain from this information.
For example you could turn a boring topic about designing a web page into a more interesting topic by stating that you will be giving them tips on how to improve their web pages in very easy steps. You could then go ahead and mention how these web page enhancements could increase the website visibility and that in turn may translate in more sales with very little input on their part.
Words of caution though, always make sure you deliver on your promises. If you said you will give your audience tips on how to improve sales on their website, make sure you do just that before you finish your presentation.
Also, make sure that you use a language that everyone understands. Explain how it will work out. If it is redesigning the web pages, mention how added functionality must be taken into account for someone to benefit from whatever you are presenting.
Ensure that the gains you promise your audience are easily and clearly understood and even go ahead and give freebies. Free samples can come in terms of scripts that will improve functionality or you can even offer some free service such as free redesigning of the home pages of their websites. Also make sure whatever script or other freebie you give out is something simple to implement and can be applied immediately.
Please remember to be captivating on your webinar, capture your audiences' attention, listen and respond to their concerns, guarantee them substantial gains and make a point to deliver on your promises, use simple language for all to understand and last but not least ensure at the end of your presentation every one walks away with something small to and try out.
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