After you have completed a live online training session or a one-hour webinar, hopefully, you took a video recording of that training session. Now, other than putting it for free online or putting it inside a paid members' area, what are you going to do with that recording? I have a few ideas for you including guest blogging, a product bonus, and a price increase strategy.
First of all, what is guest blogging? Guest blogging is where you write a blog post for someone else's blog. Most people are herding for content so you being a columnist on someone else's site is a welcome addition. Let's say you recorded a webinar; now you could offer that webinar recording on someone else's blog. This is even more valuable than a regular blog post which someone can read in a few minutes because this is a video of you talking, of you explaining something and it lasts at least an hour—making this worth at least 10 blog posts. If you have a webinar recording, even if you're using that recording for something else, consider contacting some other blog writer and offering the recording as a guest blog post.
One very easy thing that many people overlook when they have a webinar recording is that you can place it as a bonus to one of your products. If you had a course about how to set up AdSense sites and you ran a webinar showing how to set up a WordPress authority site very quickly, that would make a perfect add-on bonus for that AdSense products. Somebody could learn to that AdSense then learn about how to set up WordPress site; combine the two and quickly set up a made-for AdSense site.
Think twice about giving that webinar recording away and think about using it as a product bonus. You don't even have to give away the bonus right away. Your bonuses do not have to be bundled with the product; you can place it as a separate download link and add a delayed follow-up message in your autoresponder sequence instead somebody buys, for example, the course about AdSense; then two weeks later, gets the bonus webinar about setting up WordPress sites as a loyalty bonus and a thank you for staying with the program.
And finally, you can use your webinar recordings to continually add to your product and also increase the price. Consider this: You could write a report and sell it for $17; then run a webinar teaching some of the various similar things in the report; take the recording and now, it is a 27-dollar home study course meaning it contains the report and the webinar recording.
Let's see a few months later you decide to run a second webinar. Once that's over where you can take the recording and now for $47, they get a report and the two webinars. This way you can price low initially; test the market and as you run more webinars, you increase the price.
Those are some excellent, unique uses for webinar recordings that you might not have thought of before—guest blogging, a product bonus and a price increase marketing strategy.
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