When you host your own web presentation or webinars, you might not be aware of the ways you can present your training. You can present things as straightforward presentations, as "question and answer" sessions, or as follow-ups and challenges, and in a perfect world, you'll have all three.
A normal presentation is exactly what you think it is. You open up a PowerPoint on your computer and broadcast your screen to your webinar audienceto your students. Then you present just like you will present a PowerPoint in a live setting. You demonstrate things, you speak about things, and when it's appropriate, you switch off the PowerPoint and open up your web browser or open up a program on your computer to show how to do something.
I have a student who teaches embroidery webinars. So he teaches how to manufacture different items and organize them, and it involves having a step-by-step process and an Excel spreadsheet. She explains the whole system and goes through the process she uses in her shop so that other people who embroider can do it faster and can mass-produce their materials.
A regular presentation simply teaches your system to others. But people might have questions, right? That's what the Q&A session or "question and answer" session is for. You open up the floor to questions. It's a good idea to tack on a "question and answer" area at the end of your webinar or even check your questions throughout.
And something else I like to do if I'm running a high-ticket coursewhich means the course that cause a lot of moneyis have a special day just for answering questions. I might run a weekly webinar Tuesday afternoons, but on Saturday mornings I'll have everybody on the call and ask their question. In other words, what things did my training leave out? For me, my training was complete but when they went and tried the things they taught, maybe they ran into some problems I could not foresee for their specific situation. And I would answer them.
Finally, it's one thing to run live webinars for your students, but you need to check in with them and make sure they are applying the things you teach them and doing what they say they did. That's why it's a good idea to at least make an extra blog post in the middle of the week or send out an email for the group asking them if they all finished their assignment and if they need help just as a reminder.
At the end of each week in a webinar course, I love to produce challenges. This means that if I just taught somebody how to write a blog post quickly, the challenge would be to apply what they have learned and write a blog post quickly. Having reminders and challenges can't hurt.
And those are the components you should have inside your next webinar coursea presentation, a Q&A call, and follow-ups and challenges. If your course is a low-ticket course, you might only have one or two of these items, but if it's a high-ticket course, you wanna have all three.
Robert Plank is an expert in webinars. Get access to his training at www.webinarcrusher.com.
